Magento to Adobe Commerce
A Magento 1 rescue or a Magento 2 estate lifted onto Adobe Commerce, with catalogue, customers, orders and rankings proven on staging before any visitor moves.
AI-mapped catalogue migrationMigration/ Adobe Solution Partner · Dubai and Abu Dhabi
Magento development company in Dubai.
We build Adobe Commerce and Magento stores for UAE retailers, distributors and manufacturers: B2B and B2C on one catalogue, Tabby and Tamara at checkout, Arabic right to left and e-invoicing-ready orders, with AI in search from day one.
Dubaiand Abu Dhabi offices
2,000+Brands served
1,000+Engineers behind the work
95%Client retention
Trusted by enterprise brands worldwide
/ Adobe partner
Adobe Solution Partner, specialised in Adobe Commerce.
What that means for your build: certified Adobe Commerce people on it, Magento experience back to version 1, and Emirates work Adobe has recognised.
The accreditation
One accreditation behind every UAE build
Adobe accredits Brainvire as a Solution Partner with an Adobe Commerce specialisation, and our Dubai and Abu Dhabi teams work under it. See our Adobe Commerce development services page.
Magento
A Magento partner, now an Adobe partner
Magento became Adobe Commerce, so a tender asking for a Magento partner wants an Adobe partner. We rescue Magento 1 and build on Adobe Commerce Cloud; see our Magento practice page.
Recognition
An Experience Maker finalist from the Emirates
RAK Ceramics reached the Adobe Experience Maker finals in 2022 with the portal we built; Pidilite followed in 2023. Read our Experience Maker announcement and the RAK Ceramics case study.
Your team
Certified people on your build
Adobe certifies individuals as well as companies. Before you sign, you meet the architects and developers who will build your store, and see their Adobe certifications.
/ Our Adobe Commerce work
Adobe Commerce builds, replatformed and extended.
Emirates builds first: 2XL Home, RAK Ceramics and a holding group on one Magento estate. Then Rev-A-Shelf’s move off Magento and American Lighting’s AI order desk. Each card opens the case.
United Arab Emirates · Adobe Commerce · Home furnishings31.78%higher conversion rate after the rebuild
2XL Home
Storefront and landing page work for the Emirates furniture retailer, then catalogue structure.
Read the case →
United Arab Emirates · Adobe Commerce · Building materialsBoostedecommerce business, in the words of the case study
RAK Ceramics
A tile and sanitaryware portal where buyers plan a surface in square metres before ordering.
Read the case →
United Arab Emirates · Magento 2.3 · B2B and B2C12,000+employees behind the group the platform serves
UAE holding group
One Magento 2.3 platform for a Gulf group, with SAP behind it and stock held per warehouse.
Read the case →
United States · Magento to Adobe Commerce · Manufacturing5.4Xhigher conversion rate after the migration
Rev-A-Shelf
A staged move off Magento, with Salesforce, the ERP and one source of product data behind it.
Read the case →
United States · Adobe Commerce · Agentic AI400 to 1,000purchase orders a day, up from around 250
American Lighting
Trade orders read out of support tickets and raised as Adobe Commerce drafts for a human to approve.
Read the case →
Adobe Commerce or Open Source? Decide before the licence renews.
Get a platform recommendation →/ UAE e-invoicing and VAT
UAE e-invoicing, handled from the order up.
Your storefront never files with the Federal Tax Authority. It hands a complete, correctly taxed order to the system that issues the invoice. We build that handover.
The model
Five corners, and your store feeds the first
You are corner one of the UAE’s five-corner Peppol model. Your Accredited Service Provider sends each invoice to your customer’s provider and the tax data to the Federal Tax Authority.
PINT AE
The invoice now has a data dictionary
PINT AE, the UAE version of the Peppol invoice, fixes the mandatory fields. Buyer TRN, line-level tax, legal entity name and credit-note references must leave the store complete, so we scope them first.
Timing
A pilot in 2026, then waves from 2027
The Ministry of Finance plans a pilot in 2026, then mandatory waves from 2027, largest businesses first. We build the data capture now: it takes months, and it serves whichever wave you join.
VAT
VAT decides the fields first
UAE VAT is 5% on standard-rated supplies; zero-rated, exempt, designated-zone and export lines each need their own treatment. We design customer groups, tax classes and a validated TRN field to match.
/ What we build
Adobe Commerce development, one accountable team.
Eight practices, one engagement, from first build to managed support. Most UAE programmes start with two and phase in the rest, so the first release ships sooner.
/01/02
/03
/04/05
/06
/07/08
Adobe Commerce builds
B2B and B2C storefronts for UAE retailers and trading houses: catalogue, search, checkout and the Arabic store view, sized for years of trading.
AI merchandising and Live SearchAdobe Solution PartnerB2B and trade accounts
Company accounts, negotiated price lists, requisition lists and quote approvals for the distributors and contractors who buy from you on credit terms.
AI-assisted quote scoringB2B CommerceERP and PIM integration
Odoo, SAP or Oracle behind the storefront and a PIM holding product truth, so price, stock and order status never drift apart.
AI copilots for demand planningERP integrationUAE e-invoicing integration
The handover from storefront to invoicing system, built for the five-corner model, with the buyer’s TRN taken at checkout instead of chased a month later.
AI validation on invoice datae-invoicingPayments and Arabic
Network International, Telr, Tabby and Tamara wired up and reconciled, with Arabic running right to left from the storefront through to the invoice.
AI translation drafts for catalogue copyLocalisationPaaS to SaaS on ACCS
We score your codebase Simple, Medium or Complex, then App Builder and Edge Delivery carry your business logic to Adobe Commerce as a Cloud Service.
AI-assisted App Builder refactoringAdobe Commerce as a Cloud ServiceSupport and maintenance
Security patches, performance work and load readiness before Ramadan, Eid and the shopping festivals, from consultants who know your store, on UAE working hours.
AI-triaged monitoring and alertsManaged support/ How we deliver
Four stages, each ending in something you can click.
Scope sets the calendar: small implementations take 8 to 12 weeks, mid-market builds 12 to 24, enterprise programmes 6 to 12 months, and a standalone upgrade 3 to 8 weeks.
Step 01
Scope before licence
Two workshops in Dubai, Abu Dhabi or at your site on catalogue, trade terms, tax, ERP and channels. If a platform is too heavy for you, we say it early.
Step 02
Integration-first build
Nothing is styled until the data moves. Migration runs as rehearsals against a copy, each with a rollback point, and every sprint ends in a working demo.
Step 03
Rehearse the awkward cases
Part shipments, cancellations, a refund across month end, a trade account over its limit. Payments, invoicing, ERP and couriers are tested together during user acceptance testing.
Step 04
Go live, then keep going
Your finance team picks the window. Hypercare covers the first month end and returns cycle, then the roadmap turns to conversion, page speed and the AI features you deferred.
/ Accelerators
The risky moves, already mostly built.
Four components from earlier Gulf and enterprise programmes: a staged replatform, an e-invoicing kit, a payments and Arabic pack and an Odoo backbone, reused on your programme rather than built from zero.
Replatform
[5.4X]higher conversion rate after the Rev-A-Shelf migration
Magento 1 or 2 to Adobe Commerce
Catalogue, customers, orders, content and rankings move in a fixed sequence, each step reversible. The replatform becomes nine small moves, and your customers notice none of them.
Compliance
UAE e-invoicing readiness kit
TRN capture, customer group and tax class design, the handover to your invoicing system, credit-note references that survive an audit, and a test pack for every document type.
Built for · [the pilot and the 2027 waves]
Localisation
Emirates payments and Arabic pack
Payment set-up and settlement reconciliation, Arabic right to left through store and email, bilingual invoices, and the emirate, area and building address a UAE buyer expects.
Ready for · [cards, wallets and instalments]
ERP behind Adobe
Adobe Commerce with an Odoo backbone
Stock, pricing, invoicing and the e-invoicing handover stay in the ERP; Adobe Commerce runs the storefront and trade accounts. Our UAE Odoo and Adobe teams work as one.
/ Payments and Arabic
A checkout built for how UAE buyers pay.
Cards through a local acquirer, instalments, wallets and a store that reads both ways. Adobe Commerce reaches each through a provider, so the work is reconciliation, refunds and Arabic.
Acquiring
Network International and Telr take the money
Most UAE checkouts clear through Network International for larger merchants or Telr for faster onboarding. Settlement lands in batches, so we build reconciliation rules, not a month-end spreadsheet.
Instalments
Tabby and Tamara change the basket
Shoppers look for Tabby and Tamara once a basket passes a few hundred dirhams. Each refunds and settles its own way, so we test part refunds and cancellations before launch.
Arabic
Bilingual means two store views
Arabic runs as a full store view, mirrored right to left through catalogue, checkout, account area, emails and documents. Product copy, attributes and search synonyms get Arabic too.
Delivery
Addresses, couriers and cash on delivery
UAE addresses run on emirate, area and building, not postcodes, with Makani numbers useful in Dubai. We add your couriers, cash-on-delivery rules and returns that match the credit note.
/ Industries
Where we go deep in the Emirates.
Vertical teams with their own data models and reference builds, for the sectors that move most UAE trade online, from retail to building materials and motor parts.
/01Retail & eCommerce→
/02Healthcare→
/03Finance & Fintech→
/04Automotive→
/05Real Estate→
/06Logistics→
/07Media→
/08Education→
Retail & eCommerce
Mall stores, marketplaces and your own storefront, all drawing on one Adobe Commerce catalogue.
Explore retail and ecommerce cases →Healthcare
Pharmacy and clinical supply commerce, with patient data handling settled in the architecture before launch.
Explore healthcare cases →Finance & Fintech
Payment, lending and instalment platforms built for audits, peak-hour load and a regulator’s questions.
Explore finance and fintech cases →Automotive
Spare parts commerce with make, model and year fitment, workshop booking and live stock across branches.
Explore automotive cases →Real Estate
Developer and brokerage platforms, buyer records tied to the ERP, and off-plan launches built for peak demand.
Explore real estate cases →Logistics
Shipment visibility end to end, for freight that clears Jebel Ali and must reach Fujairah on the same promise.
Explore logistics cases →Media
Subscription commerce and audience analytics that turn readers and viewers into recurring revenue.
Explore media cases →Education
Course catalogues, enrolment and content joined to commerce on one Adobe stack, in Arabic and English.
Explore education cases →/ Client voices
What clients say once it is live.
Brainvire has helped our business grow, it feels like a true partnership. Seven great years, and we’re looking forward to more.
Kevin Clor, Chief Information Officer, Tent and Table
/ On the record
/ Recognition
Third parties say it better.
2026Clutch
Top eCommerce Developers
2024Deloitte
Fastest Growing Company, 2021 to 2024
2025Financial Times
The Americas’ Fastest-Growing Companies
2025Inc. Regionals
Fastest-growing private companies in America
Reviewed and ranked onClutchGoodFirmsGartner Peer InsightsG2Financial Times
/ Questions, answered
Adobe Commerce in the UAE, answered.
Where is your UAE office?
In Dubai, our UAE regional centre, with a second office in Abu Dhabi and a Gulf line on +971 54 737 4253. Your team keeps UAE working hours and comes on site for workshops and go-live. Start at our UAE contact page or global presence page.
Is Brainvire an Adobe Commerce partner in Dubai?
Yes. Brainvire is an Adobe Solution Partner with an Adobe Commerce specialisation, and that accreditation covers every UAE build. You meet the certified architects and developers on your project in scoping, and they stay through go-live.
What Adobe Commerce work can we see?
Start with the case cards on this page. Rev-A-Shelf moved from Magento to Adobe Commerce and converts 5.4X better, a UAE holding group runs 10 countries on one Magento estate, and 2XL Home lifted conversion 31.78%. Each card opens the case.
How will Adobe Commerce handle UAE e-invoicing?
By feeding the system that issues the invoice, usually your ERP. Adobe Commerce captures the buyer’s TRN, line-level tax treatment, legal entity and address as PINT AE expects, and your Accredited Service Provider carries it onward. A pilot runs in 2026, with mandatory waves from 2027.
Which payment methods can we take in the UAE?
Cards through a regional acquirer, most often Network International or Telr, plus the international card brands, the domestic scheme and mobile wallets. Tabby and Tamara add instalments. Each runs as its own payment method, reconciled to its orders, with part refunds tested before launch.
Adobe Commerce or Magento Open Source: which do we need?
Adobe Commerce earns its licence when you run trade accounts, several brands or several markets on one catalogue. For a single-brand consumer store, Magento Open Source is usually the better buy. Where neither fits, our UAE Shopify practice takes over.
How long does a build take, and what drives the cost?
Scope sets both. A small implementation runs 8 to 12 weeks, a mid-market build 12 to 24, an enterprise programme 6 to 12 months. Cost moves with storefronts, languages, integrations, data to migrate, custom work and hosting tier. Discovery ends with a budget envelope you can hold us to before any code is written.
Can you migrate us from Magento 1 or Magento 2?
Yes, and most UAE projects start there. Catalogue, customers, orders, URLs and rankings move in rehearsed runs, each with a rollback point, and nothing cuts over until totals agree with your finance system. Rev-A-Shelf’s staged move shows the method.
Do you build Arabic and English on one store?
Yes. Arabic runs as a full store view on the same Adobe Commerce catalogue, mirrored right to left through checkout, account pages, email and printed documents. Meetings, documentation and support run in English, with the Arabic interfaces and content built alongside.
Can Adobe Commerce sit in front of our Odoo or SAP ERP?
Yes, and for most trading businesses it should. Stock, pricing and invoicing stay in the ERP; Adobe Commerce runs the storefront and trade accounts. The UAE holding group on this page runs Magento with SAP, and our UAE Odoo team builds the Odoo side.
/ Next step
Bring us the awkward question.
Thirty minutes with a Brainvire commerce architect, by call or in Dubai: whether Adobe Commerce earns its licence for you, how a move off Magento would run, and where e-invoicing fits. A senior architect replies within one business day.
Talk to an Adobe Commerce architect →