Tech Stack
- .Net core
- Azure cloud
- Microsoft SQL Server
- NopCommerce
- Power BI
- ReactJs
About Client
Based in Dallas, Texas, the client offers a wide selection of high-quality furniture and home decor range at competitive prices. They have been in business since 1990 and are the most sought-after home decor brand. Currently, they own four showrooms in the Dallas, each with 100,000 square feet of furniture and home decor for a wide range of styles and prices. Their extensive assortment includes everything from mattresses and entertainment centers, to outdoor furniture and dining room sets.
About Product
After experiencing tremendous success in their brick-and-mortar business, the client needed an online store that promises an excellent shopping experience. Brainvire’s Microsoft consultants chose the latest version of NopCommerce development for this eCommerce venture. The use of high-quality imagery throughout the product selection process helps buyers compare and select the best products as per their requirements. The customers can add their favorite products to a wishlist and then checkout seamlessly. For end to end sales visibility, the client also desired for the PowerBI based reports.
Transition to Omnichannel:
The client wanted a unified touch point with an omnichannel customer experience while all customers can easily reach out to them.
Using the Dependency Injection pattern, the team that worked on nopCommerce's development built.NET-based solution, and plugin-extendable architecture. As a result, the platform gave nearly endless capabilities for system integration. Because the client web application is required to have a complex connection with the client ERP system.
Solution
The Challenges
Result
- Better Customer ExperienceWhen a customer interacted with a client's company web application, the web application provided a fluid and consistent customer experience that permitted a well-structured channel across all of the different platforms that the consumer could use.
- SSL ProtectionStripe encrypts the credit card numbers of all consumers and maintains the decryption information separately. In addition, all transactions are safeguarded by SSL (Secure Sockets Layer). Consequently, client and user information is transmitted securely while processing all payments.
- Data-Driven Business DecisionsWith the given business intelligence system, the client could implement enterprise-wide reporting, compare actual performance to projected performance, enhance planning, and optimize internal processes and operations.
- Improve Customer Engagement.This helped identify target markets, predict customer lifetime value, and personalize marketing campaigns. It also helped increase sales and customer engagement. The application helped To analyze customer behavior to predict which customers are likely to stop using the service or stop making purchases.