Home / Case Studies / Shop LC
/ Case Study · Retail & eCommerce
SFCC to Shopify Enterprise. Three Months, Zero Downtime.
/ The engagement
One platform for TV, auctions, and retail.
A five-year Salesforce Commerce Cloud build, re-engineered on Shopify for Enterprise — 1.1M SKUs, live broadcast shopping, a $1 rising auction, and 27+ real-time integrations, delivered in three months with zero downtime.
/ About the client
Shop LCShop LC is a global broadcast and eCommerce retailer, delivering ethically sourced jewelry, gemstones, and lifestyle products to millions of US households across live television and digital channels.
For five years the brand ran on a heavily customized Salesforce Commerce Cloud platform. With its SFCC contract expiring in four months, Shop LC partnered with Brainvire to migrate the entire ecosystem to Shopify for Enterprise — 1.1M SKUs, live-TV shopping, and a $1 rising auction — in just three months, with zero operational downtime.
/ The approach
Discovery, engineering, and cutover, shipped as one program.
Decoded the rules
We decoded complex business rules across broadcast, auction, and retail channels into clear SRS blueprints before writing a line of production code.
Beyond native limits
We built on Shopify’s Horizon theme architecture, engineering 32+ custom apps, Shopify Functions, and Checkout UI Extensions to push past platform caps.
One real-time pipeline
We synchronized ~27 enterprise systems — AMS, Pimcore, PubNub, Unbxd — into a low-latency, near real-time data pipeline.
Zero-downtime cutover
We ran an AI-accelerated three-month rollout with a phased 1% to 2% to 100% traffic cutover and 24/7 post-launch monitoring.
/ What stood in the way
Four hard problems, solved against the clock.
Select a challenge to see how it shaped the build.
Immovable contract deadline
Shop LC’s SFCC contract was expiring in four months, against an RFP that budgeted six. We ran a seamless, AI-accelerated enterprise migration — moving the full ecosystem to Shopify for Enterprise in three months, beating both the contract deadline and the RFP window with zero downtime.
Complex tri-model commerce
Broadcast, a $1 rising auction, and standard retail each carried their own rules, inventory, and pricing logic. We accelerated a phased delivery built on clear SRS blueprints, with isolated inventory and channel-specific engines so all three commerce models run on one platform.
Native checkout limits
Shopify’s native checkout capped variants at three options and charged third-party BNPL fees. We built a custom payment architecture — an in-house BNPL credit engine via Checkout UI Extensions, a Shopify Functions discount engine, and 7-variant flexibility that shattered the 3-option cap.
Dynamic price recalculation
Live TV changes prices across hundreds of products a day, with automated post-show recalculations. We engineered dynamic commerce engines — sub-second PubNub streams across 400 broadcast products daily, isolated inventory, and automated post-show price recalculation.
/ Product screens
The delivered experience.
The storefront people actually shop.
/01Storefront
/02Live TV Shopping
/03$1 Rising Auction
/04Product & Variants
/05BNPL Checkout/ The results
What changed, in numbers.
/ Next step
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