Headless and Hydrogen
API-first storefronts with app-like front ends, because almost every session in this market starts on a phone.
AI performance budgetingHeadless Commerce/ Shopify for Thailand · delivered from our Singapore office on Thai hours
Shopify for Thailand, from a Shopify Plus Partner.
Shopify and Shopify Plus wired to your ERP and payments, delivered from our Singapore office on Thai working hours (UTC+7), with calls and demos on Bangkok time.
2,500+Programmes delivered
10+Offices, Singapore nearest
1,000+Engineers behind every build
95%Retention, year after year
/ AI, built in
AI engineered into the store, not added later.
A Thai shopper arrives on a phone, keeps a marketplace tab open beside you, and often still expects to pay on delivery. The AI in our Shopify builds is aimed at exactly that shopper.
Copilot
Kestrel AI inside the build
Our in-house copilot ships with the store, automating merchandising, content and support so a lean Thai team can run a catalogue that behaves like an enterprise one.
Discovery
Search that reads intent
Intent-led search and filtering put the right product first for a shopper who is one tab away from a marketplace listing.
Personalisation
Recommendations from real behaviour
Recommendation engines trained on your own orders lift basket size on the storefront and on every channel beside it.
Merchandising
Catalogue copy in Thai and English
Product descriptions, attributes and imagery stay current in both languages, with AI drafting the first pass rather than a content team working down the SKU list.
Conversation
Assistants that answer at 2am
Shopping assistants handle product, stock and delivery questions around the clock, including inside the chat apps buyers here already use.
Pricing
Offers that react to demand
Scripts and Functions adjust pricing, bundles and promotions against stock and demand, which matters in a market this promotion led.
Operations
Stock forecast before it moves
Demand, stock and returns are forecast ahead of the curve, so refused cash-on-delivery parcels stop quietly eating the margin.
Assurance
Releases checked by machine
Generated test suites and automated theme review run on every release, so a Friday deploy does not become a Saturday incident.
Shopify and Shopify Plus stores Brainvire has built or rebuilt
/ Global proof, regions named
Shopify outcomes, on the record.
Regional programmes first, delivered from Singapore; global work from the same bench follows.
3 monthsto replatform 1.1M SKUs
Shop LC
SFCC to Shopify Enterprise: 1.1M SKUs, 27+ integrations, zero downtime.
Read the case →
12.9K+records migrated, zero downtime
Wet Sounds
BigCommerce to Shopify Plus with 12.9K+ records migrated and zero downtime.
Read the case →
3Xorder fulfilment
Melissa
Six storefronts consolidated onto one Adobe Commerce instance with real-time WMS integration.
Read the case →
Weighing Shopify against a heavier platform? Put the catalogue in front of an architect before you commit to a licence.
Scope your Shopify build →/ What we build
What we build on Shopify.
Eight practices behind one accountable engagement, from theme and app work through integration and the years after launch. One named owner, working your hours.
/01/06 /07/08
Shopify Plus builds
Storefronts on Shopify Plus for brands that want a Thai-language store trading in weeks rather than quarters.
AI predictive merchandisingShopify Plus Partner/02Replatform to Shopify
A route off Salesforce Commerce Cloud, Magento or a homegrown store, with catalogue, customers and search equity proven across before traffic moves.
AI-written theme and data migrationMigration/03Custom Shopify apps
Private apps for the rules Shopify does not ship, from pre-orders and holiday shipping to regional availability.
AI-assisted app scaffoldingApp development/04Markets and cross-border
Geo-located product display, per-country tax and local currency pricing, so a shopper in Bangkok and one in Kuala Lumpur each see their own store.
AI-assisted catalogue localisationCross-border commerce/05ERP and marketplace sync
Odoo, SAP or Dynamics behind the store, with Shopee, Lazada and TikTok Shop drawing on the same stock pool.
AI stock reconciliationOdoo Gold PartnerConversion and search
Technical SEO, catalogue content and paid media aimed at the searches that actually put products in a Thai basket.
AI keyword and content mappingSearch and Paid MediaManaged Shopify support
Theme, app and integration maintenance on an agreed cadence, with the support window overlapping the Thai working day.
AI monitoring and incident triageManaged services/ How we deliver
How a Shopify build runs.
One named owner end to end, a working demo at every stage, and review slots that sit inside the Thai working day.
Step 01
Fit and scope
Catalogue, tax, payment and channel requirements are audited in workshops run on Thai hours, before a theme is touched.
Step 02
Design and build
The storefront is built integration first and upgrade safe, and you watch it take shape demo by demo rather than at the end.
Step 03
Integrate and launch
ERP, marketplaces, payments and search are wired in, then launch runs with a rollback path and monitoring already live.
Step 04
Optimise and grow
After launch, conversion work, performance and AI continue on a visible roadmap you can hold us to.
/ Accelerators
The risky Shopify moves, already built.
Playbooks, components and AI tooling from earlier migrations, so the hardest step on your roadmap starts most of the way there.
Commerce migration
[81%]of the migration’s code produced by AI rather than people
Salesforce Commerce Cloud to Shopify Plus
Vibe Engineering, our 8-agent AI pipeline, reads Figma specs, writes Shopify Liquid and self-tests against 30+ quality rules, then ships through a progressive, zero-downtime rollout.
Value lands in · [8 to 12 weeks]See the playbook →
Largest migration
[$200M+]of revenue moved to Shopify Plus with zero downtime
A zero-downtime cutover pattern
Catalogue, customers, content and search equity move in a defined sequence with a rollback point at each step, so the cutover is a series of small reversible moves rather than one weekend everybody dreads.
Replatform
Magento to Shopify, ERP left intact
A jewellery retailer moved its storefront from Magento to Shopify while its Odoo backend kept running inventory, customer records and accounting untouched, with product data syncing in real time.
Cross-border
Shopify with Global-e
Geo-located product display, per-country taxation and local currency pricing on one Shopify store, the pattern behind the MAG365 supplement build in the United Kingdom.
/ Industries
Where we go deep.
Vertical teams with their own data models and reference builds, applied to the sectors that carry most of Thailand’s online trade.
/01Retail & eCommerce→
/02Healthcare→
/03Finance & Fintech→
/04Automotive→
/05Real Estate→
/06Logistics→
/07Media→
/08Education→
Retail & eCommerce
Storefront, marketplace and stock on one Shopify catalogue. It is the shape most sellers here need, because the shop is one channel of several.
Explore retail commerce cases →Healthcare
Supplement, pharmacy and clinical supply stores, engineered with personal-data handling treated as a design constraint rather than a launch checklist.
Explore healthcare cases →Finance & Fintech
Subscription billing, wallets and payment rails wired into checkout and tested end to end before launch.
Explore finance cases →Automotive
Fitment-aware parts catalogues, dealer stores and service booking tied to live stock.
Explore automotive cases →Real Estate
Developer and brokerage storefronts, enquiry capture and customer records joined to the systems behind them.
Explore real estate cases →Logistics
Shipping rates, fulfilment partners and live tracking joined to the store across a region that ships across borders daily.
Explore logistics cases →Media
Subscription commerce and audience analytics that turn attention into recurring revenue.
Explore media cases →Education
Course and material stores, enrolment journeys and content that sells without a separate platform.
Explore education cases →/ Before the theme is chosen
What a Shopify store must survive here.
A theme is cheap to redo. The decisions underneath it are not, so that is where the workshop time goes.
The choice
Shopify is often the right answer, and sometimes not
Shopify earns its place when you want to trade quickly, run a lean team and keep the platform someone else’s problem. It is the wrong answer when your buyers need company accounts and negotiated price lists, and we will point you at Adobe Commerce when that is the case.
Tax and currency
Baht pricing and 7% VAT are settings, not a project
Shopify Markets covers multi-currency presentment and VAT-inclusive display pricing, so the 7% a Thai shopper expects to see is configuration. The Thai tax invoice and the credit note usually belong to the finance system, which is why we scope the store and the ERP together. THB, Thai VAT 7% and e-Tax Invoice in Shopify tax settings; Lazada and Shopee synced to the catalogue.
Channels
Shopee, Lazada and TikTok Shop in one stock pool
For most sellers here the store is one channel among several. Marketplace connectors are scoped alongside the build so listings, pricing and stock reconcile in one place instead of three, and the same unit is never sold twice.
Payments
Cash on delivery is still a live requirement
Cash on delivery has not gone away here, and PromptPay sits behind most local card and wallet gateways. We scope the payment and fulfilment layer against the rails you actually use, then test the refund and reconciliation path before launch, because that is where cash on delivery usually hurts. 95% of clients stay with us afterwards.
/ Client voices
What clients say once the store is live.
Brainvire demonstrated reliability, a commitment to delivery, and helped us maintain momentum on critical roadmap items.
Chris Min, Senior Vice President, BRUCE BOLT
/ On the record
/ Recognition
The record, kept by independents.
2026Clutch
Top eCommerce Developers
2025Financial Times
The Americas’ Fastest-Growing Companies
2025Inc. Regionals
Fastest-growing private companies in America
2024Deloitte Technology Fast 500
North America’s fastest-growing tech companies
Reviewed and ranked onClutchGoodFirmsGartner Peer InsightsG2Financial Times
/ Questions, answered
Shopify in Thailand, in plain terms.
Do you have an office in Thailand?
No. Brainvire has no Bangkok office, and we would rather say that than imply otherwise. Delivery is remote from our engineering centres, with workshops and review slots scheduled inside Thai working hours and one named owner you can reach for the life of the engagement. Our nearest office is Singapore.
Have you built a Shopify store for a Thai brand?
Not yet, and we will not pretend otherwise. Our Shopify work is global: Cole Haan in the United States, Sacoor Brothers in the Middle East, BRUCE BOLT and Heirloom Roses in the United States, and MAG365 in the United Kingdom selling worldwide. The proof band on this page is our global client work, shown as global. Where a Thai market is involved in our work, it is as one market of a multi-country build, and we say so.
Is Brainvire a Shopify partner?
Yes. Brainvire is a Shopify Plus Partner, which Shopify grants on delivered work rather than on application. It means Plus-certified developers on the bench, access to Plus-only features such as Functions and Scripts, and a partner support path when something breaks in the middle of a sale.
Can a Shopify store price in baht and show 7% VAT?
Yes, and most of it is configuration rather than code. Shopify Markets handles multi-currency presentment and country-specific pricing, and tax settings cover VAT-inclusive display pricing, so a Thai shopper sees the 7% already in the price. The Thai tax invoice and the credit note usually belong to your finance system, so we scope the store and the ERP together rather than one after the other.
Can Shopify sit alongside Shopee, Lazada and TikTok Shop?
Yes, and that is the normal shape in this market. Marketplace connectors keep listings, pricing and stock in step with the storefront, so the same unit is never sold twice and every order lands back in one place. We scope the channel layer with the build rather than adding it after the store is live.
Shopify or Adobe Commerce, which should we be on?
Shopify wins when you want to trade quickly, run a lean team and leave hosting, patching and scaling to the platform. Adobe Commerce wins when your buyers need company accounts, negotiated price lists and quote approvals, or when several brands and markets share one catalogue. We score both against your catalogue, your margins and your channel mix, and we will tell you when the cheaper platform is the right one.
What about cash on delivery and local payment rails?
They are integration work rather than platform work. Cash on delivery is still a live requirement for many sellers here, and PromptPay sits behind most local card and wallet gateways. We scope the payment and fulfilment layer against the rails you actually use, then test the refund and reconciliation path before launch, because that is where cash on delivery usually hurts.
How long does a Shopify build take, and what will it cost?
A focused launch on a well-structured catalogue is measured in weeks. A replatform from Salesforce Commerce Cloud or Magento with several integrations is measured in months. What drives it is catalogue quality, how many systems have to connect, and how fast your side can decide. Licence, build and run costs go side by side, scoped in prioritised buckets with agreed hours, so finance sees the three-year shape before anything is signed.
Do you work in Thai?
We work in English. Calls, documentation and support for Thailand are delivered in English by our Singapore team.
/ Next step
Thirty minutes on your Shopify build.
One working session with a Brainvire commerce architect: whether Shopify fits your catalogue, what the migration path looks like, and where AI earns its keep first. No sales deck, no follow-up sequence.
Scope your Shopify build →