Adobe Integration Elevates Lighting Brand's Digital Platform
About
Who Has It was established to aid brands and influencers in standing out in the high-competitive and evolving digital landscape. Its ecosystem thrives on cross-promotion and cross-branding. The client seeks to create a platform to unite brands, influencers, and followers, seamlessly enabling direct website purchases and fostering an interactive community.
Project Highlights
Brainvire leveraged its expertise in Adobe Commerce to build a custom social marketplace for the client. We ensured a synchronized community with centralized backend operations and real-time insights and analysis. Along with bringing together influencers, brands, and followers on a unified platform, we also enabled gift card promotion campaigns.
The Challenges
- Complex Commission Logic:The client sought to simplify and automate their commission logic between brands, influencers, and their platform.
- Encouraging Engagement and Conversions:The client wanted to engage and encourage users to purchase products from their community.
- Track Fraud Sample Collections:The client wanted to improve their tracking efficiency for fraud sample collections and non-promotions.
- Mobile-First Approach:With multiple user accesses, the client wanted a mobile-first approach and an omnichannel experience for their users.
Tech Stack
Adobe Commerce
Salesforce
Stripe
Result
Automated Commission Calculation
The established commission structure and automated calculation mechanism provided the client’s users with seamless and simplified commission logic.User Engagement
With our Salesforce Marketing integration and targeted drip campaigns, the client could track events via Adobe Commerce and an overall good user engagement.Fraud Reduction
Our sample product purchase flow and inventory management split for sample products improved the client’s trackability and efficiency in reducing sample collection frauds and non-promotions from influencers.Mobile-First Experience
The client boosted their mobile and web performance and provided a synchronized user experience with our headless commerce and a mobile-first approach.
