Brand Traction for Inclusive Sensory Products
About
The client makes innovative, high-quality sensory and educational products catering to wide-ranging sensory needs. Sensory toys are typically perceived to be meant for children with special needs or for development in younger children. However, the client company makes it inclusive, as their products are meant for everyone’s growth and happiness.
Project Highlights
Brainvire’s digital marketing experts are implementing innovative strategies to help the client build a strong brand presence and improve conversions. Various channels, including Paid Marketing, Social Media Marketing, and SEO, are being leveraged. Website planning and optimization are also in progress. Since the products belong to a very specific niche, the target audience is determined in that context.
The Challenges
- Better Organic Reach:The client aims to create brand awareness. As there is ample scope to improve visibility, they are interested in improving their organic reach.
- Paid Marketing:The client company was not generating expected ROAS even though their budget for paid marketing was high.
- User engagement:The client’s website lacked user engagement. The website’s user experience, including navigation and visual elements, was not effective in generating engagement.
- Conversion rate:In addition to lack of visibility and user engagement, the client was also facing a poor conversion rate.
Tech Stack
Google Ads
Google Analytics
Result
Increase In Organic Traffic
With Brainvire’s strategic efforts falling into place, the brand experienced Avg. 28.68% improvement in month over a month (MoM) organic traffic.Strategic Paid Marketing
The paid marketing campaigns showed good results as the Avg. CPC of the brand improved by 20% MoM. Additionally, conversions improved by 5% MoM.Better User Engagement
The work on increasing user engagement is ongoing. So far, there has already been a 15% improvement in it.Optimum Conversion Rate
With the team’s different conversion rate optimization tactics, the overall conversion was up by 12.06% within a month.
