Offers A New Web Platform for An Emergency Room Chain to Increase Brand Awareness and Conversion Rate
About
The client is a leading medical emergency service provider. They have a team of highly- qualified and trained doctors to provide expert medical care to the community. They offer rapid, expert, and accurate medical diagnosis for health problems like minor injuries, fever, cold to major issues such as cardiac problems and trauma situations.
Project Highlights
Brainvire’s design experts developed a new website with specific categories and locations pages. The digital marketing team created a proper SEO strategy to increase brand awareness and higher ranking in the search results. They also created a local business page for all locations that were fully optimized. Since the client has multiple locations, the marketing team focussed on Geofencing to rank them for all locations. Additionally, calling-only ads were run. The placement of call to action was improved for a better user experience.
The Challenges
- Old and jaded websiteThe existing website was outdated.
- Decreased conversion rates despite trafficThe current website was receiving traffic. However, the conversion rate was low.
- Unsatisfactory Results from Ad campaignsThe ad campaigns were not performing well.
- Irrelevant traffic on the websiteThe website was not receiving relevant traffic as per locations.
Tech Stack
Google Analytics
Google Search Console
Google Webmaster
SEO
SpyFu
Result
New website with the user-friendly interface
The existing website was outdated. Brainvire created a new website with a fresh interface. We created specific categories and location pages.Proper CTA
The client was struggling to increase conversion rates despite receiving traffic on the website. To counter this, the marketing team properly placed call-to-action buttons on the website to increase user engagement and sign-ups.Newly launched ad campaigns
The currently running advertising campaigns were not providing satisfactory results. For this, newly launched call-only ad campaigns were run. Also, the previously running campaigns were monitored via analytics and optimized for better performance.Geofencing for higher local search ranking
The client has 8 emergency care locations along with 3 family care centers. They wanted to be found on search engines for all locations. To make this possible, the digital marketing team created Google local business pages that were linked to their respective locations page on the website. Location-based keywords were used for SEO.
