A Progressive eCommerce Marketplace for Leading Automotive Firm
About
“A UAE, Dubai based client owns a leading position in import and export of various automotive products like tyres, tubes, batteries, and lubricants. Having global presence across the world, the client aims to have smoother trading chain with Business-to-Business (B2B) and Business-to- customers (B2C) approach in context to different marketplace that not only avails an opportunity for growth and expansion in ecommerce world, but also helps them cater needs of millions of people and establish a strong user-base at international level
Project Highlights
When it comes to B2B business, the website should be conversational, scalable and aesthetically appealing. Keeping this in mind, the client launched a business portal that deals with selling of tyres to various transportation business globally. The main aim of the client is to accumulate people together across the world to trade for the finest quality of tyres on a single platform. The Magento based solution is backed by a single admin synchronized with multi-lingual user interface compatibility with languages like German, Spain, etc. This solution empowers a wide range of operations including inventory synchronization, product management, customer management, order management and is connected with RFC-SAP for data fetching.
The Challenges
- Integrating Magento Backend with SAP for Data RetrievalAs the entire product data is stored in SAP, in order to retrieve the product data, the entire business system needs to be integrated with SAP. Integration of Magento powered backend with SAP module for data retrieval was quite complex and challenging.
- Real-time Inventory SynchronizationSynchronization of real-time inventory management system with business system and SAP module was complex.
- Customized UI DevelopmentOne of the major challenges faced in the entire project was the development of a customized theme as per client’s requirement without degrading website performance.
- Mapping of product dataIn order to fetch data from SAP, the data needs to be fed inside SAP in its pre-defined format. Mapping actual product data with SAP module and converting it as per SAP pre-defined format was indeed difficult.
Tech Stack
AJAX
HTML5
jQuery
Magento 2 Community
PHP
Result
Simplified User Experience
Implementation of custom UI helped business to streamline entire user experience and thereby increase conversions.Automated Process
Development of multiple B2B portals for various marketplace eliminated manual business operations and thus automated the entire business process in a synchronized manner.Amplified Business Productivity
Development of an automated process to manage entire business operations hiked business productivity to a great extent.Scaled Business Revenue Stream
Drastic change has been noticed in conversions which ultimately boosts business revenue by 39%.
