Known Instant Cameras And Photo Printer Brand seen 56% Sales Growth with Strategic Ad Campaign
Tech Stack
- Amazon Advertising
- Amazon Marketplace
- Google Adwords
- Google Analytics
About Client
Mainly known for its historic contributions to film photography and its iconic role in developing the consumer camera market, the client is a well-known brand in the photography industry. They introduced their range of instant cameras to cater to their rising demand. They designed photo printers to provide a convenient way to print photos from their digital devices, such as smartphones and digital cameras. These ranges also hit consumers’ nostalgic spots and deliver an unforgettable experience.
About Product
The client is the world’s leading photo printer brand. Their digital printer range allows customers to print their favorite pics instantly using their mobile devices! It also has an Instant camera range that is extremely portable. Both ranges can connect to any mobile device through Bluetooth, and with a reliable and stable connection, it can help print photos straight from the gallery and save timeless memories. The client needed a social media revamp to reach their target audience more effectively, create a recall value, and improve online sales.
Marketing Overhaul:
Analyzed flaws, utilized data, targeted ads
The team analyzed the existing marketing initiatives and identified the problem areas. They then utilized the accumulated data to create new ad campaigns and added new keywords to reach a specific set of consumers.
Solution
The Challenges
Result
- 56.57% Growth in Sales RevenueNew ad campaigns and keywords did their work to reach target consumers, and the client witnessed 56.57% growth in sales revenue in the second month itself.
- ACOs Improved by 11.2%Increasing the number of ads and keyword filtering improved the average advertising cost of sales by 11.2% in a month.
- 85.5% Increase in FollowersPosting high-quality and engaging content regularly boosted follower count by 85.5% in one month.
- 83% Improvement in Engagement RateImproving post discoverability and collaborating with the influencers allowed the client to reach a larger audience, leading to an 83% improvement in content engagement rate within a month.
Product Screens
Client Testimonials
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