Automation and Middle-layer Application Boost Sales for Multinational Conglomerate in Kuwait

Brainvire developed a middle layer application for the client to exchange data between their own system and the retail solution to make all sales-related data available to the marketing team easily. The client is one of the largest privately-owned companies based in Kuwait. They operate in 40 countries with more than 30 businesses. Brainvire assured to help them boost revenue by making product data available to sales and marketing personnel in a single click.

The client faced issues where the sales team was not able to gain access to data on customers, vehicles, automotive parts, and accessories from the Autoline system, which was their primary data source, and send it to the One Dealer system, their retail solution. We created a middle-layer service enabling a seamless connection between the two systems. Another challenge was writing data back to Autoline. Since the Autoline restricts access to outside users, it was difficult to write back data without SOAP operations, which was tricky. To resolve this, Brainvire provided Robotic Process Automation with Automation Anywhere.

Fetching and processing data from the Autoline system was problematic. Brainvire's development and IT experts overcame this by creating an on-premise solution using an ODBC driver to eliminate the expensive licensing process of the Autoline.

"It is essential to have a smooth data exchange process between your online store and retail solution for a successful online business. This middle-layer service will act as a mediator to provide the marketing team with product information" said Mr. Chintan Shah, CEO of Brainvire Infotech.

Brainvire's designers and developers crafted the app with a fully customized and user-friendly dashboard to help the marketing team monitor KPIs, tasks, opportunities, and revenues. Since the client wanted minimum security breaches, Brainvire's team ensured regular code scanning operations to secure the hardware and prevent any unwanted accesses or data losses.

About Brainvire

Developing solutions with innovation, usability, and efficiency, Brainvire is one of the top IT consulting firms. With over 19 years of experience and more than 550 employee strength, it strives to create a difference in the society through technology. Having delivered over 1500 projects to its clientele spread globally, it has endured a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.

It has earned many accolades such as 'Top IT Services Firm 2020', 'Top Mobile App Developers 2020', and 'Top E-commerce Developers 2020' by Clutch.