Tech Stack
- Google Ads
- Google Analytics
About Client
The client is a manufacturer of innovative, high-quality, and easy-to-use sexual health aids and adult sex toys for the entire gender and sexuality spectrum. With proprietary materials like SilaSkinTM and PF BlendTM and engineering teams in the US and Canada, the company designs some of the most unique adult toys available in the market. The CEO has patented 500+ adult toys, and the brand has been honored with over 40 awards and nominations so far.
About Product
With Brainvire’s digital marketing expertise, the client achieved new milestones in organic reach and conversions across digital platforms. As the client is a brand that manufactures adult toys, it has a specific target audience and wanted to improve its reach and conversions.
Brainvire’s team of digital marketers provided effective solutions to help the client achieve their objectives. With over 152% growth in organic traffic and more than 30% conversions, the client surpassed 36% organic revenue.
To improve organic reach:
The client company fell short of achieving optimum organic reach.
Brainvire’s digital marketing experts conducted a thorough audit of the client website and client engagement on different social media platforms. We strategized accordingly and implemented the SEO strategy and content marketing via the website and social media platforms.
Solution
The Challenges
Result
- Increase In Organic TrafficIn a year, the client achieved over 150% growth in organic traffic 32.65% growth in organic conversions.
- Improved ROIThe brand saw a 36.28% rise in organic revenue in a year and a 79.38% rise in overall revenue.
- Hike in Sales54.84% rise in acquiring new potential customers, 95.74% increase in the total number of transactions, and 15% increase in ecommerce conversion rate.
- Multiple Sales AvenuesWe leveraged affiliate marketing to boost sales through various channels. As a result, the brand saw new customers rise by 48%, conversion rate improved by 3.5%, and about 14% hike in sales. Further, we achieved our target of 5.56 ROAS in the initial campaign and continue to make further progress on that count for the client.