Health Care Company Noted High Sales Via Digital Marketing Services
About
The client is an established and trusted name in the global market of health care and nutritional products. With a goal to create a healthy country, the company is into the business of supplying a diverse range of health care products such as herbal products, diet products, sports nutrition, beauty & personal care and so on. With 15+ brands and 5000+ products online, the client is a leading supplier in the health care industry.
Project Highlights
The whole project revolved around the digital marketing of brands in order to get the higher ranking in Google USA followed by increasing sales. The project involves extensive marketing campaigns such as Social Marketing, Affiliate Marketing, Email Marketing, Amazon Marketing, Paid Marketing including Google Adwords, Bing Adwords, & Facebook Advertisement.
The Challenges
- Only 22 transactions against $5,000 spent on Google AdwordsThe client was spending a good amount of $5,000 on Google Adwords and in return was not receiving enough clicks & impressions and the sales were not worth the expenditure.
- Ranking was at later range of Google US -Top 10Generic keywords and the tough competition were big hurdles to get a higher rank in Google US. Traditional SEO strategies were not working to get desired ranking and sales were affected due to the scenario.
- 5000+ products’ On-Page-SEO details in just 10 daysOn-page-SEO details of 5000+ products such as title, Meta description, header, alter tags, schema implementation needed to be finalized and configured in a shorter time frame of just 10 days.
- Sales from Amazon was poor against marketing expenditureThe client was spending a huge amount of $45,000 for Amazon marketing and in return was receiving just $65, 000 of sales, which was very poor and not the good scenario ever.
Tech Stack
BingAds
FacebookAds
Google Adwords
Instagram
Twitter
Result
30+ keywords in Top ranking of Google US
Out of 50 keywords, 30+ keywords got top rank in Google USError Free Website
10,000+ errors were rectified within a month28% increase in revenue in just 3 months
The business sale went higher from $6,000 to $ 21,000 in just 3 monthsTremendous increase in Sales Coming from Amazon
Previously, against marketing cost, the profit was just $20,000 and it went significantly higher to $70,000
