Influencer Marketing Campaigns Boost Brand’s Visibility and Engagement and Maximize ROI
Tech Stack
- Google Analytics
- Screaming Frog
- SEMrush
About Client
Room Service 360° is a company founded on the principle that exceptional service, a vast product selection, and a luxurious experience should be accessible to anyone who values modern, high-quality furniture. They combine creativity and comfort to customize individual spaces based on functional requirements and budget to provide appealing modern interior solutions. The client expanded their business outside the United States after two decades from inception.
About Product
With a business dedicated to providing a luxurious and customizable experience in modern furniture shopping, Room Service 360° particularly emphasizes offering contemporary designer furniture, with a strong focus on Italian furniture, while ensuring their products are accessible to a wide customer base. So, they wanted to achieve better brand awareness and drive organic traffic. They wanted to achieve these goals effectively by working on an overall expectation of social media, including influencer partnerships, content creation, optimization, community building, and data-driven decision-making.
Influencers Identification:
Identifying influencers who align with the brand’s values, target audience, and aesthetics.
Brainvire’s digital marketing team conducted thorough research to create an influencer list whose followers resemble the client’s target demographics. They also developed clear guidelines and set the right expectations for influencer partnerships, as misaligned partnerships make it challenging to yield desired results.
Solution
The Challenges
Result
- Boosted the Brand’s Visibility and ReachTargeted influencer collaborations spread their magic as it resulted in higher engagement rates. Followers found the content relevant, so they liked, commented, shared, and interacted with the posts, boosting the brand’s visibility and reach.
- Enhanced Brand StorytellingProviding creative direction and guidelines worked in the client’s favor as it steered influencers toward telling the brand’s story in a way that resonated with their audience. It also emphasized the unique selling points, values, and benefits of the client’s product/service.
- Built Authenticity and TrustActive engagement by influencers demonstrated authenticity and a genuine interest in their followers’ opinions and questions. It helped build trust and credibility, making followers more receptive to the influencer’s endorsements and brand partnerships.
- Improved ROIImplementing tracking links, UTM parameters, and analytical tools for measuring the effectiveness of influencer marketing campaigns provided actionable data that the client used to optimize strategies and drive better brand awareness and organic traffic results, improving ROI.
Product Screens
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