Digital Marketing for a Leading Dental Chain
About Project
Brainvire revamped the digital platform to increase brand awareness and conversion rates through our Digital Marketing Services. The client is a renowned US-based dental business. Brainvire team redesigned all the websites backed by SEO and increased mobile speed. Brainvire also created local business pages for all different clinics.
Web
Platform/OSDigital Marketing/ Healthcare
Category
Brief
The client's primary concern was a lack of centralized management of 9 different micro websites targeting different locations. So Brainvire streamlined the management and online presence of dental websites. We made SEO-friendly websites and helped the client set up the Analytics and Google My Business pages correctly. Targeting location-based keywords and running region-specific ad campaigns through our PPC managed Services fetched a good amount of conversions and traffic to the websites.
Highlights
The client wanted to create brand awareness for each of its different clinics based in separate locations. They wanted to increase website traffic to garner footfall at the clinics. The website was revamped with increased mobile speed and search engine optimization to improve search rankings. SEO efforts were made by targeting region-specific keywords. Google’s local business pages were created for every location. Brainvire experts helped to decrease bounce rates and keywords started to rank in the first 5 search engine results.
Case StudyFeatures
SEO optimization- Brainvire’s designers revamped the website and optimized SEO for increased visibility. They also created Google local business pages and optimized them with geo-targeted keywords.
Content Marketing- The websites failed to attract relevant traffic. Thus, content marketing on relevant platforms with an emphasis on region-specific keywords.
Website improvement - While revamping the website, it’s performance was improved. There was decreased loading time and increased session durations.
Specific goals and objectives- Since the client has many clinics, each targeting a different location, the marketing was scattered. Goals and analytics were set for every website.
Tech Stack
CSS 3
HTML
JavaScript
MySQL
PHP
WordPress
