The Gun Parts Dealer Surges Its Omnipresence With Cutting-Edge Marketing Strategies

Businesses nowadays must have a solid online presence in order to reach out to the largest possible share of their target market. Yet, it might be challenging to increase one's organic social media reach. On the web, brands and companies are in a fierce battle for customers. In addition, each system uses its own internal algorithm. But it's a piece of cake if you hire the correct digital marketing firm.

In a similar vein, our client, Gun Parts Corporation, is a well-known North American brand that we represent. Regardless of when or where it was manufactured, they offer the components necessary to repair, restore, enhance, and finish any handgun.

Parts of it, though, cannot be entrusted to just anybody; they pose too significant a risk. Thus, our client deals with the FFL holder to deliver those parts and ensures that our development team verifies if the buyer can legally purchase firearms and ammunition. And if they are not, our customized system will not proceed with the checkout; either the billing address must be authorized or canceled. 

Hence, they are proud to be the go-to gun parts provider for current and future generations, stocking an ever-expanding selection of commercial, military surplus, and rare, vintage components. But now, they want to boost their organic visibility and increase the Google search results for specific phrases.

We provided them with an SEO strategy that would help in the natural expansion of their business, and they gave us the green light to put it into action, which would considerably expand their online visibility.

As Brainvire CEO Chintan Shah put it, "Due to the nature of the products they offer, they cannot engage in widespread conventional advertising; as a result, they have enlisted our digital marketing specialists to assist them in boosting their SEO ranking and Social Media presence to reach a wider audience."

As previously noted, the customer hopes to boost their visibility in search results and on social media. Therefore, we will begin executing the strategy to dominate the industry with our precise plan of action, which includes search engine optimization and social media marketing.

There is a close relationship between content promotion, search engine optimization, and social media. Instead of approaching each element of the marketing strategy independently, we took a holistic approach. We made careful preparations to ensure that it all fits together smoothly—leverage tertiary avenues in order to reroute visitors to the leading authority site.

Although paid marketing is not an option for this project due to the subjectivity of the client's company (weapons and their parts), we can still use alternative strategies to guarantee that the items are well-marketed and reach their intended audience.

With the client’s business having certain limitations for paid marketing, we've made it a point to provide cutting-edge techniques that make the most of unpaid channels in order to get the word out and help the company expand.

If you have any inquiries about the digital marketing approaches we provide to help your brand succeed, please contact us at [email protected] or call us.

About Brainvire

Brainvire is one of the world’s fastest-growing IT consulting firms, with a mission to create a difference in society through technology. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc., for diverse industry verticals while keeping customer satisfaction as its top priority. Over the past 20 years, Brainvire has built exceptional IT services and consulting team of more than 1500 people and served more than 2000 customers across the world.

Brainvire is a proud Odoo Gold Partner, Adobe Commerce Partner, Magento Partner, Microsoft Gold Partner, Salesforce Partner, SAP Gold Partner, and AWS Partner. It has earned many accolades such as Company of the Year, Top IT Services Firm, Top Mobile App Developers, and Best eCommerce Development Company, Inc 5000, The Dallas 100 Entrepreneur Award, Deloitte Fast 500, Silicon Valley Business Journal: Fastest Growing American Company, and Great Place to Work by various prestigious platforms.