Mobile Application Development – Things You Should Do When Using Social Media To Market Your App

Categories : Mobile Application

You’ve spent plenty of time, money and efforts for your mobile application development and you’ve managed to develop an innovative and engaging app, but now what’s next? Well, the very next thing after creating a mobile app is to start working app marketing. When we talk about app marketing, social media is playing a key role these days in mobile app marketing.

Mobile Application Development

Utilizing social media for the app marketing is crucial for the developers or app owners having a limited budget. Social media helps them reach out maximum number of potential users. Not only that, social media also helps you bring more customers with the help of existing customers who recommend you to the others over the social media.

While this sounds really exciting and beneficial, marketing of your mobile application development venture over the social media could go wrong if you make even a minor mistake. In this article, we’re going to cover a few of the important do’s you should follow while marketing your app over the social media to make it successful.


Get in touch with the fans on Facebook

Facebook without saying one of the most popular social media platforms across the world, and using it to market your mobile application development venture needs constant interaction with the fans over the Facebook. It brings a wide range of tools that will let you interact with the potential users on the go. Ensure that you’re available to interact with the audience on this amazing platform.

Add something unique to your app

Ensure that you add something innovative or creative to your app marketing efforts. There are thousands of apps you can find in the market, so it is important that you give freshness to your app through innovative marketing approach. Take an unexplored approach to market your app rather than sticking to a conventional mobile marketing strategy.

Add videos of your app over the social media

Ensure you create engaging videos of your app to give an idea to the users what your app is all about and how it will help them overcome their issues. Upload that video over the social media site and ask users to give their feedback and willingness to get the app.

Offer incentives to the potential users

It is a good idea to give some incentive to the users who promote your app. It will increase the chances that they will spread the news of your app over the social media. Not matter how much you pay, even a small reward will make them talk about your app. However, it is important that you offer quality app to the users as your marketing efforts will not work if it doesn’t meet the basic quality standards.

Ask for the participation

The users or target audience of your app is the only thing that can help you establish desired success over the market. Ensure you invite and ask users to participate in the entire marketing process. Engage users, ask them questions and get in touch with them to discuss on specific topics related to your app.

Of course, social media offers you great scope to market your mobile app, but make sure you keep in mind all the things discussed in this article and follow them while planning a marketing strategy for your app. Leave your suggestions in the comments…!

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