What did Brainvire deliver for the jewelry retailer?

We migrated the storefront from Magento to Shopify, kept the existing Odoo backend for inventory, CRM, and accounting, migrated customer discount segments, and built a real-time product sync between the systems.

How was the Magento to Shopify data migration handled?

Custom Excel formulas merged and associated the data using VLOOKUP or INDEX/MATCH on unique company and customer IDs, and a custom script transferred segment-based discount rules from Magento to Shopify.

What industry does this case study cover?

Jewelry retail. Browse more retail and eCommerce work in the Brainvire case study library.

Home / Case Studies / Jewelry Retailer

/ Case Study · Jewelry Retail

A Jewelry Storefront, Replatformed to Shopify. Odoo Intact, Operations Uninterrupted.

/ The engagement

Enhanced Storefront Management.

We migrated the jewelry brand from Magento to Shopify to simplify storefront management and improve the customer experience, while keeping the established Odoo backend intact for inventory, CRM, and accounting.

Magento → ShopifyOdoo IntegrationData MigrationReal-time Sync

Magento → ShopifyFull storefront replatform

OdooBackend preserved end to end

Real-timeProduct data sync to Shopify

North AmericaEstablished jewelry retailer

/ About the client

Jewelry Retailer

The jewelry brand has a well-known presence in the industry and across various regions of North America. It features a gorgeous collection of rings for occasions from weddings and anniversaries to gifting, and with an assortment of versatile bands and rings the client enjoys a strong command over the market and a loyal consumer base.

The brand sought to streamline storefront management by migrating to Shopify and its user-friendly interface, while ensuring the system maintained the existing Odoo backend to preserve established workflows and data, for operational continuity and efficiency.

/ The approach

Migration, automation, and experience, shipped as one program.

/01Migration

A smooth move

We facilitated a smooth migration of the client's operations for inventory management, CRM, and accounting through Odoo, so day-to-day business continued without interruption.

/02Automation

Synced by default

We set up robust synchronization capabilities between Odoo and Shopify, ensuring a seamless, automated data exchange between the two systems.

/03Experience

A modern storefront

We delivered a modernized storefront by selecting a suitable Shopify theme, improving customer interactions and the everyday shopping experience.

/04Efficiency

Features, replicated

Custom apps were developed so the Magento features the business relied on were replicated on Shopify, enhancing efficiency alongside the Odoo platform.

/ What stood in the way

Four migration problems, solved without disrupting the store.

Select a challenge to see how it shaped the build.

/01 Seamless data migration →

/02 Odoo and Shopify integration →

/03 Customer discount segments →

/04 Real-time product integration →

Seamless data migration

Migrating the company and consumer data to Shopify was a critical challenge. We used custom Excel formulas to merge and associate the data during migration, matching order data with company records and linking customer information to companies with VLOOKUP or INDEX/MATCH on unique identifiers such as company or customer IDs.

Odoo and Shopify integration

Integrating data and orders between the Odoo and Shopify platforms introduced roadblocks. We implemented existing integration tools for robust synchronization, setting up API connections, data mapping, and automated workflows so data exchange between the two systems stayed seamless.

Customer discount segments

Migrating discounts for different customer segments from Magento to Shopify posed a problem. We built a custom script focused on transferring segment-based discounts, extracting the discount rules and conditions from Magento, mapping them to the corresponding Shopify features, and then executing the migration.

Real-time product integration

A lack of real-time integration methods for product data left updates lagging. We integrated an API with Shopify and built an application that bridges the two systems, continuously monitoring changes in product details and pushing them to the corresponding Shopify products in real time.

/ Product screens

The migrated storefront.

The Shopify experience customers actually use.

Jewelry Retailer Shopify storefront, screen 1

Jewelry Retailer Shopify storefront, screen 2

Jewelry Retailer Shopify storefront, screen 3

Jewelry Retailer Shopify storefront, screen 4

Jewelry Retailer Shopify storefront, screen 5

/ The results

What changed after the migration.

Seamless Data migration Company and consumer data moved to Shopify cleanly, with custom Excel mapping preserving the links between orders, companies, and customers.

Unified Odoo and Shopify Orders and data now flow between Odoo and Shopify through established integration tools, keeping inventory, CRM, and accounting in step.

Preserved Customer discounts Segment-based discount rules were extracted from Magento and re-mapped to Shopify, so returning customers kept the pricing they expect.

Real-time Product sync A custom bridge app monitors product changes and pushes them to Shopify continuously, removing the need for manual updates.

/ Next step

Planning a Magento to Shopify move of your own?

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