Jewelry Boutique Delivers Exceptional Customer Experience with Shopify
About
John Hardy is among the prominent jewelry boutiques in New York, founded in 1975. Their collection is inspired by Bali’s jewelry-making traditions, bringing unique handcrafted jewelry to the US market. They approached Brainvire for an integrated eCommerce website with a fast go-to-market strategy and experience-led approach for their increasing brands.
Project Highlights
Considering John Hardy sought a fast go-to-market strategy with user-friendliness, integrating multiple brands, Brainvire built an advanced Shopify website. Shopify allows for a quick and easy setup, thereby giving them an up-and-running website in a short amount of time, and helping them reach their target audience faster.
The Challenges
- Multiple Brands and Segments:The client sought to combine varied brands and segments on one platform for better experience and operations.
- Need for Quick Results:The client wanted a fast go-to-market strategy with an easy setup and analytics to improve their sales.
- Need for Better User Experience and Security:With enhanced functionalities and accessibility, the client wanted to make their user journey seamless and secure.
- Low Reach:The client wanted to optimize its website reach and online presence, drive engagement, and improve sales and growth.
Tech Stack
Azure DevOps
Avalara
Shopify
Result
Integrated and Centralized Store:
The Brainers developed a mobile-friendly Shopify website that can integrate and streamline multiple brands and segments on one platform.Increased Sales:
The optimized online presence, customer experience, seamless user journeys, and quick setup enabled the client to improve their sales.Personalized Shopping Experience:
Our team integrated a payment and shipping gateway and leveraged Shopify features like bulk mailing, subscriptions, and promotions for a personalized shopping experience.Enhanced Reach:
We significantly enhanced the client's reach with improved technical SEO, website speed optimization, structured data markup, architecture audits, and more.
