Adobe recently announced the “Adobe Experience Maker of the Year 2022” Awards finalists, and RAK Ceramics, nominated by Brainvire, has won a place as one of the finalists. These awards are held annually to ‘recognize and celebrate innovative, bold, and impactful achievements as customer experience drives digital transformation across industries and around the world.’
Georges Ghanem of RAK Ceramics is among the finalists for ‘The Experience Maker of the Year’ award category, which recognizes ‘an individual who has applied their knowledge and expertise to create exceptional customer experiences and deliver significant business impact.’
Although there were hundreds of noteworthy submissions in this year's Experience Maker Awards competition, it's heartwarming that RAK Ceramics and their work with us is recognized as an outstanding example of an effective Direct-to-Consumer (D2C) collaboration that exceeded the client's expectations. The laureate of the Experience Maker Awards is the firm that has had the most significant influence on the market by delivering excellent customer experiences.
“Our relationship with RAK Ceramics has had a significant impact on both their business and our own. It's gratifying to see how our collaboratives can significantly impact their business and be recognized for it by a platform like Adobe," said Chintan Shah, CEO, Brainvire.
RAK Ceramics is based in the Middle East and is among the world’s leading ceramics brands. Ceramic and gres porcelain wall and floor tiles, as well as sanitaryware, are all part of their scope of work.
They are renowned for their extensive product range and ability to create unique ranges for small and large-scale projects, allowing their customers to have the lifestyle of their dreams.
When it comes to e-commerce, they are an established business in over 150 countries and are ready to expand their reach even further. And there's no better way to grow a business than to take it online.
It’s been almost a year since Brainvire partnered with them. After the deployment of a robust website by Brainvire, RAK Ceramics intended to implement a few personalized features to improve the user experience. For instance,
Home Planning Management: Customers needed an out-of-the-box function to know the product quantity per their house's surface area.
3D-Visualization: Customers couldn't figure out what tiles would look best in their home from the comfort of their own couch.
Better Page Loading Speed: Due to high-quality product images, the page's load time needed improvement, which would increase the time spent by customers on the site.
Digital Omnipresence: To be present where customers are likely to be.
Brainvire put in some personalized thinking and implemented the following.
With a single platform, RAK’s customers are able to research the product category before making a purchase.
By leveraging Adobe's commerce cloud server, RAK was able to seamlessly increase the website's performance.
With multi-channel commerce, businesses are able to reach a wider audience by utilizing a variety of channels.
We brought PHP Magento into use, considering its modular architecture, which allows them to grow their business while providing clients with a wide range of control options.
In this way, customers may look at various tile designs from all sides, providing a 360-degree product view.
We also incorporated a ‘Surface Area Calculator’ to estimate the size of a room's surface area, as well as an easy checkout process with Payfort Payment Gateway.
The Mood Board Display is to help customers sharpen their visual ideas.
Brainvire provided RAK Ceramics with end-to-end digital experiences and helped them provide a better customer experience and improve their revenue.
Brainvire is one of the world’s fastest-growing IT consulting firms, with a mission to create a difference in society through technology. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc., for diverse industry verticals while keeping customer satisfaction as its top priority. Over the past 20 years, Brainvire has built exceptional IT services and consulting team of more than 1500 people and served more than 2000 customers across the world.
Brainvire is a proud Odoo Gold Partner, Adobe Commerce Partner, Magento Partner, Microsoft Gold Partner, Salesforce Partner, SAP Gold Partner, and AWS Partner. It has earned many accolades such as Company of the Year, Top IT Services Firm, Top Mobile App Developers, and Best eCommerce Development Company, Inc 5000, The Dallas 100 Entrepreneur Award, Deloitte Fast 500, Silicon Valley Business Journal: Fastest Growing American Company, and Great Place to Work by various prestigious platforms.