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/ Case Study · Retail

A UAE Cooperative Modernizes on Adobe Commerce. A Supplier Portal, Fully Automated.

/ The engagement

An Adobe Commerce Cloud Supplier Portal.

Union Coop, founded in 1982, is the largest consumer cooperative in the UAE, running across 20 locations and four malls. Brainvire migrated the brand from Magento Open Source to Adobe Commerce Cloud, customized a supplier portal for barcode and document management, built a Tamayaz-based loyalty program, and added a promotion and discount management system that cuts manual intervention.

Adobe Commerce CloudSupplier PortalTamayaz LoyaltyDiscount Management
1982Founded
20Locations run
TamayazLoyalty program
AutomatedDiscount flow

/ About the client

Union Coop

Union Coop, founded in 1982, establishes hypermarkets and manages cooperatives in the UAE. Running across 20 locations and four malls, it is the largest consumer cooperative in the country and introduced two grocery chains, Mini Coop and Coop, becoming the first cooperative in the MENA region to implement an intelligent shopping concept across many locations.

Brainvire's Adobe specialists customized Union Coop's supplier portal in Adobe Commerce Cloud to unlock enhanced functionality. Because this is a supermarket chain, the team implemented bespoke supplier, promotional, and discount management processes that cut unnecessary manual intervention, and, as an Adobe Commerce Solution Partner, fixed code problems and upgraded extensions for speed and performance.

/ The approach

Design, architecture, and features, shipped as one program.

/01Migration

Speed, restored

The outdated Magento Open Source caused severe speed problems, so the team migrated the brand to Adobe Commerce Cloud, where customers now shop at lightning-fast speeds.

/02Supplier portal

Barcodes, tracked

Adding new products by barcode and managing documents was hard, so a customized supplier portal tracks barcodes by category and records every document shared between the brand and its suppliers.

/03Loyalty

Points, personalized

The brand wanted more than generic perks, so a sleek Tamayaz-based loyalty program with an easy-to-read API tracks the points each consumer earns and offers incentives accordingly.

/04Discounts

Approvals, automated

Chasing stakeholder sign-off for discounts was tedious, so a promotion management system lets managers select categories, approve or reject supplier offers, and send suppliers an automated reply.

/ What stood in the way

Four problems, solved without a maintenance window.

Select a challenge to see how it shaped the build.

/01 Migrated from Magento Open Source to Adobe Commerce Cloud →
/02 Customized supplier management portal →
/03 Personalized loyalty management program →
/04 Tailored discount management program →

Migrated from Magento Open Source to Adobe Commerce Cloud

It was hard for the brand to keep pace on the outdated Magento Open Source, and the site had severe speed problems that hurt performance. The team migrated the brand to Adobe Commerce Cloud, so customers now buy products at lightning-fast speeds with an excellent overall experience.

Customized supplier management portal

The brand struggled to add new products across categories through the existing barcode system and could not manage documents effectively. The team provided a customized supplier portal in Adobe Commerce Cloud that tracks barcodes by product category and records every document shared with suppliers for review and renewal.

Personalized loyalty management program

The brand did not want generic loyalty perks and wanted a specialized program. The team built a modern Tamayaz-based loyalty program with an easy-to-navigate API that tracks each consumer's points and offers incentives accordingly, encouraging genuine loyalty and engagement.

Tailored discount management program

Seeking approval from different stakeholders for discounts was a tedious task. With the promotion management system, managers select categories without contacting each supplier, approve or reject offers anytime, and the supplier receives an automated reply once a decision is made.

/ Product screens

The delivered experience.

The interface people actually use.

Union Coop delivered interface, screen 1/01Storefront
Union Coop delivered interface, screen 2/02Supplier Portal
Union Coop delivered interface, screen 3/03Loyalty
Union Coop delivered interface, screen 4/04Promotions
Union Coop delivered interface, screen 5/05Dashboard

/ The results

What changed, in numbers.

Accelerated Website performance Migrating to Adobe Commerce Cloud, upgrading extensions, and restructuring code improved Union Coop's site speed and performance.
Centralized Product and documents Managers get real-time information on all products, including new ones, and all supplier documents in one location.
Simplified Loyalty program Where most loyalty programs are complex, the Tamayaz-card-based program kept things simple yet effective.
Optimized Resources Automated, tailored processes in Adobe Commerce Cloud saved time and resources, especially during the festive season.

Also serving Southeast Asia: Adobe Commerce Cloud in Singapore and Adobe Commerce Cloud in Thailand.

/ Next step

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