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/ Case Study · Retail

A B2C Magento Website That Refines the Experience. From Website to Doorstep, Two Languages, Five Currencies.

/ The engagement

A B2C Magento Store for a Multifaceted Holding Group.

The client is a multifaceted holding group with verticals spread over more than half the world, built over 35 years. Brainvire's ecommerce professionals created a B2C Magento website that eases the buying experience, supporting two languages and five currencies, with distance-based shipping, secure login, wishlists, and gift recommendations at checkout.

Magento B2CDistance-Based ShippingWishlistGift Recommendations
35 yearsIn the market
Two languagesFive currencies
Distance-basedShipping rates
GiftRecommendations

/ About the client

Geepas

The client is a multifaceted holding group comprising several verticals and businesses spread over more than half the world. In a span of 35 years it built a strong market presence, and it approached Brainvire to build an ecommerce solution and website to manage the inventory of different stores.

Brainvire's experienced ecommerce professionals created a B2C Magento website that eases the buying experience for the client's customers. The team introduced upgraded features and functionalities, and the website now supports two languages and five currencies and is popular across several countries.

/ The approach

Design, architecture, and features, shipped as one program.

/01Shipping

Priced by distance

The client wanted shipping calculated by distance, so a custom rate calculator prices delivery on how far the order travels.

/02Security

A safer sign-in

The login method needed to be safer, so the team improved it to protect a secure purchase journey.

/03Wishlist

Saved for later

Shoppers wanted to save products, so the team added a wishlist that holds items for a future purchase.

/04Checkout

Gifts recommended

The client wanted gift ideas at checkout, so a gift recommendation feature surfaces relevant options on the checkout page.

/ What stood in the way

Four problems, solved without a maintenance window.

Select a challenge to see how it shaped the build.

/01 Distance-based shipping rates
/02 Secure login method
/03 Wishlist functionality
/04 Gift recommendations

Distance-based shipping rates

The client wanted to calculate the shipping rate according to distance. The team implemented tailor-made dynamic banner settings and a shipping rate calculator, so customers decide on pricing based on customized shipping rates by distance.

Secure login method

The client wanted to improve the login method so customers enjoy a secure purchase journey. The team strengthened the login flow to keep the buying experience secure from sign-in onward.

Wishlist functionality

The client wanted customers to add products to a wishlist. The team added wishlist functionality, so shoppers save desired products and return to buy them later.

Gift recommendations

The client wanted gift recommendations on the checkout page. A gift recommendation feature, along with a customized fees section, surfaces relevant options and adjusts charges such as the COD fee at checkout.

/ Product screens

The delivered experience.

The interface people actually use.

Geepas delivered interface, screen 1/01Home
Geepas delivered interface, screen 2/02Catalog
Geepas delivered interface, screen 3/03Product
Geepas delivered interface, screen 4/04Wishlist
Geepas delivered interface, screen 5/05Checkout

/ The results

What changed, in numbers.

Custom-built Extensions Tailor-made dynamic banner settings display on product pages and the checkout page.
Customer Convenience Customers found it convenient to decide on pricing based on customized, distance-based shipping rates.
Customized Checkout module The fees section on checkout adapts, so a cash-on-delivery order drops shipping charges and adds the COD fee.
Improved Sales The gift recommendation feature, admin panel, and shipping rate calculator improved website sales significantly.

/ Next step

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