Headless and PWA
Composable, API-first storefronts with app-like front ends, because almost every session here starts on a phone.
AI performance budgeting Headless Commerce/ Enterprise commerce for Thailand · delivered from our Singapore office on Thai hours
Thailand ecommerce, built to trade across borders.
We build and replatform commerce for brands selling into Thailand, delivered from our Singapore office on Thai working hours (UTC+7), with calls and demos on Bangkok time.
10+Offices, Singapore nearest
2,500+Programmes shipped
1,000+Engineers behind every build
95%Retention, year after year
/ Agentic AI, built in
Commerce AI, tuned to how Thailand shops.
A Thai shopper arrives on a phone, keeps a marketplace tab open next to you, and often expects to pay on delivery. The AI in our builds is aimed at exactly that shopper.
Discovery
Smart search and discovery
Intent-led search puts the right product first for a shopper who is one tab away from a marketplace listing.
Personalisation
AI product recommendations
Engines trained on real purchase behaviour lift basket size on the storefront and on every marketplace channel beside it.
Conversation
Agentic shopping assistants
Assistants answer product questions and steer buyers to checkout at any hour, including inside the chat apps Thai shoppers already live in.
Merchandising
AI content and asset generation
Product copy, imagery and catalogue enrichment stay current in Thai and in English, without a content team chained to the SKU list.
Pricing
Dynamic pricing and promotions
Prices and offers respond to demand, stock and competitors in real time, which matters in a market this promotion-led.
Operations
Demand and inventory forecasting
Demand, stock and returns are forecast ahead of the curve, so refused cash-on-delivery parcels stop quietly eating the margin.
Service
Automated customer service
Order, returns and support requests resolve themselves across channels, with people stepping in only where judgement is needed.
Intelligence
Commerce analytics
What drives revenue, and what quietly leaks it, surfaces daily across storefront, marketplace and back office.
Brands whose storefronts Brainvire engineers and runs worldwide
/ Global commerce record
Commerce outcomes, on the record.
Regional programmes first, delivered from Singapore; global work from the same bench follows.
5.4Xconversion rate
Rev-A-Shelf
Omnichannel Adobe Commerce build unifying product data across Salesforce, ERP and PIM.
Read the case →
87.5%faster onboarding
Puma Energy
Odoo 18 ERP and POS rolled out across 12 countries for a Singapore-headquartered energy group.
Read the case →
12.9K+records migrated
Wet Sounds
BigCommerce to Shopify Plus with 12.9K+ records migrated and zero downtime.
Read the case →
20–30sper purchase order
American Lighting PO Automation
Agentic AI on Adobe Commerce processing 400–1,000 purchase orders a day without manual review.
Read the case →
/ What we build
Ecommerce and web development, built for Thailand.
Eight practices behind one accountable engagement, from platform selection through build, integration and the years after launch. One named owner, working your hours.
/01
/07
/08
Adobe Commerce
Personalisation-first B2B and B2C builds, for catalogues that need customer groups and market-by-market pricing.
AI merchandising and product search Adobe Gold Solution Partner /02Magento
Enterprise Magento on Open Source or Commerce, including Hyvä, plus a route off versions that no longer get security patches.
AI-assisted extension audits Magento Solution Partner /03Shopify Plus
Shopify Plus storefronts and replatforming for brands that want a Thai-language store trading in weeks rather than quarters.
AI predictive merchandising Shopify Plus Partner /04BigCommerce
Certified builds and headless architectures sized for catalogues that keep growing across several markets.
AI search and catalogue enrichment BigCommerce Certified Partner /05Odoo ERP for Commerce
Storefront to warehouse on one backbone, so stock, orders and accounting stop disagreeing with each other.
AI copilots for demand forecasting Odoo Gold Partner /06Ecommerce SEO and Growth
Technical SEO, content and paid media aimed at the searches that actually put products in a Thai basket.
AI-assisted keyword and content mapping Search and Paid MediaReplatform and Migration
Zero-downtime moves with every record proven across and search equity kept to the URL.
AI-mapped data and catalogue migration Migration/ How we deliver
From brief to a storefront that trades.
One named owner end to end, a working demo at every stage, and review slots that sit inside the Thai working day.
Step 01
Discovery and architecture
Goals, catalogue and integrations are audited in workshops run on Thai hours, before any platform is chosen.
Step 02
Design and build
The storefront takes shape integration-first and upgrade-safe, and you watch it grow demo by demo.
Step 03
Integrate and launch
ERP, marketplaces, payments and search are wired in, then launch runs with a rollback path and monitoring live.
Step 04
Optimise and grow
After launch, conversion work, performance and AI continue on a visible roadmap you can hold us to.
/ Accelerators
The risky moves, already mostly built.
Playbooks, components and AI tooling from earlier enterprise programmes mean the hardest move on your roadmap begins most of the way there.
Commerce migration
[81%]of the migration’s code produced by AI rather than people
Salesforce Commerce Cloud → Shopify Plus
Vibe Engineering, our 8-agent AI pipeline, reads Figma specs, writes Shopify Liquid and self-tests against 30+ quality rules, then ships through a progressive, zero-downtime rollout. It is the approach that kept $200M+ of revenue safe on our largest migration.
Value lands in · [8 to 12 weeks]See the playbook →
Platform move
[63+]days to a Simple-tier go-live
Adobe Commerce PaaS → SaaS (ACCS)
Adobe’s Migration Assessment tool scores your codebase; we tier the move as Simple, Medium or Complex. AI-assisted App Builder refactoring and Edge Delivery authoring then carry you to SaaS with your business logic intact.
Value lands in · [63 to 305+ days by tier]See the playbook →
CMS migration
[3x]faster publishing for authors after the move to AEM
Sitecore → Adobe Experience Manager
AI-assisted component mapping and template conversion move your content model off Sitecore and onto AEM, the platform we re-architected for a Texas energy hub.
Value lands in · [12 to 20 weeks]See the playbook →
Industry vertical
[4]Odoo verticals packaged and ready to deploy
Industry accelerators for Odoo
Ready on day one: shop-floor and BOM workflows for manufacturing, carat and hallmark tracking for jewellery, omnichannel checkout for point of sale, and route and warehouse logic for distribution.
Value lands in · [8 to 14 weeks by vertical]See the Odoo practice →
/ Industries
Where we go deep.
Vertical teams with their own data models and reference builds, applied to the sectors that carry most of Thailand’s online trade.
/01Retail & eCommerce→
/02Healthcare→
/03Finance & Fintech→
/04Automotive→
/05Real Estate→
/06Logistics→
/07Media→
/08Education→
Retail & eCommerce
Storefront, marketplace and stock on one platform, learning from every order placed. It is the shape most sellers here need, because the shop is one channel of several.
Explore retail commerce cases →Healthcare
Patient platforms and connected pharmacy systems, engineered with data protection treated as a design constraint rather than a launch checklist.
Explore healthcare cases →Finance & Fintech
Lending, payments and decision platforms that hold up under audit, under load and under a regulator’s gaze.
Explore finance cases →Automotive
Dealer commerce, VIN and fitment catalogues, and service platforms tied to live stock, including an Odoo and Magento build for a multi-location tire retailer.
Explore automotive cases →Real Estate
PropTech builds, CRM to ERP integration and AI valuation tooling for developers and brokerages.
Explore real estate cases →Logistics
Route intelligence and warehouse automation, with shipment visibility end to end across a region that ships across borders daily.
Explore logistics cases →Media
Subscription commerce and audience analytics that turn viewing time into recurring revenue.
Explore media cases →Education
Learning platforms, enrolment systems and AI tutoring for institutions across the region, including one localised for Thailand.
Explore education cases →/ Before anything is built
The platform decision outlasts the storefront.
A storefront is cheap to redo. A platform commitment is not, so the choosing is where the workshop time goes.
Thai VAT 7% and e-Tax Invoice on every order; Lazada and Shopee synced in THB. PromptPay and Thai card gateways we have integrated before.
The decision
Evidence first, platform second
The one choice you cannot cheaply undo gets made with the people who will own the build, and 1,000+ engineers across 10+ offices behind them. There is no Brainvire office in Bangkok, so the work is delivered remotely and the review slots sit in your day. The shortlist has to survive your catalogue, your margins and your channel mix before anyone signs it.
Channels
Shopee, Lazada and TikTok Shop in one stock pool
For most sellers here the storefront is one channel among several, so marketplace connectors are scoped alongside it from the start. Listings, pricing and stock then reconcile in one place instead of three, and the same unit is never sold twice.
Sequencing
Replatforming in a reversible order
Catalogue, customers, content, search equity and finally traffic move in a defined sequence, with a rollback point at each step. A replatform becomes a series of small reversible moves rather than one weekend everybody dreads.
Commercials
Total cost, not licence cost
Licence, build and run costs are put side by side for every shortlisted platform, in prioritised buckets with agreed hours, because the cheapest licence is frequently the most expensive store. 95% of clients stay with us afterwards.
/ Client voices
The reviews behind a 95% retention rate.
Brainvire demonstrated reliability, a commitment to delivery, and helped us maintain momentum on critical roadmap items.
/ On the record
/ Recognition
The record, kept by independents.
2026Clutch
Top eCommerce Developers
2025Financial Times
The Americas’ Fastest-Growing Companies
2025Inc. Regionals
Fastest-growing private companies in America
2024Deloitte Technology Fast 500
North America’s fastest-growing tech companies
Reviewed and ranked onClutchGoodFirmsGartner Peer InsightsG2Financial Times
/ Questions, answered
Ecommerce in Thailand, in plain terms.
Do you have an office in Thailand?
No. Brainvire has no Bangkok office, and we would rather say that than imply otherwise. Delivery is remote from our engineering centres, with workshops and review slots scheduled inside Thai working hours and one named owner you can reach for the life of the engagement. Our nearest office is Singapore.
Have you built ecommerce for a company selling in Thailand?
Yes, as one market of a multi-country build rather than as a standalone Thai client. The clearest example is a Singapore-headquartered footwear brand that sells across the Philippines, Malaysia, Thailand, Indonesia, the United States and Spain on a single Odoo backbone. The proof cards on this page are our flagship global commerce builds rather than Thai ones.
How is Thai VAT handled across the platforms you compare?
The requirement is identical on every platform; the effort is not. Shopify and BigCommerce cover VAT-inclusive display pricing through settings, so the 7% rate a Thai buyer expects to see is a configuration. Adobe Commerce and Magento give you tax classes and customer groups, so business and retail buyers can be treated differently. Odoo takes the tax invoice and the credit note. Scoring each shortlisted platform against how your tax actually behaves is part of the selection work.
Does the platform choice change our PDPA exposure?
It changes who holds what. Thailand’s Personal Data Protection Act has been in force since June 2022. On a hosted platform the vendor runs the infrastructure and your exposure sits in apps, integrations and exports. Self-hosted, the whole stack is yours and the hosting region becomes a decision you make rather than one you accept. We put the data-flow map next to the platform shortlist so the two get decided together.
Can the store sit alongside Shopee, Lazada and TikTok Shop?
Yes, and that is the normal shape in this market. Marketplace connectors keep listings, pricing and stock in step with the storefront, so the same unit is never sold twice and every order lands back in one place. A Singapore-headquartered footwear brand we built for runs its stores and its marketplaces off one Odoo backbone for exactly that reason.
Can the storefront run in Thai and price in baht?
Yes. Every platform on our shortlist supports multi-language and multi-currency storefronts, so that part is configuration. The work sits in the catalogue: Thai product copy, the terms Thai shoppers actually search for, and the size and specification fields they filter on. We scope translation and catalogue enrichment inside the build rather than as a phase bolted on after launch.
What about cash on delivery and local payment rails?
They are integration work, not platform work. Cash on delivery is still a live requirement for many sellers here, and PromptPay sits behind most local card and wallet gateways. We scope the payment and fulfilment layer against the rails you actually use, then test the refund and reconciliation path before launch, because that is where cash on delivery usually hurts.
How long will this take, and what will it cost?
A focused Shopify Plus launch is measured in weeks; a multi-country Adobe Commerce or Magento programme in months. What drives it is catalogue quality, how many systems have to connect, and how fast your side can decide. Licence, build and run costs go side by side for each shortlisted option, scoped in prioritised buckets with agreed hours, so finance sees the three-year shape before a platform is signed.
Do you work in Thai?
We work in English. Calls, documentation and support for Thailand are delivered in English by our Singapore team.
/ Next step
Thirty minutes on your platform decision.
One working session with a Brainvire commerce architect: the platform shortlist, the migration path, and where AI earns its keep first. No sales deck, no follow-up sequence.
Scope your ecommerce build →