Custom and third-party extensions
Every extension is assessed and re-platformed: replaced with native SaaS, reconfigured, or refactored to Adobe Developer App Builder.
AI-drafted conversion per extension/ Adobe Commerce PaaS to SaaS for Thailand · delivered from our Singapore office on Thai hours
Adobe Commerce PaaS to SaaS, tiered by data.
A migration priced by catalogue, history and customisation depth, delivered from our Singapore office on Thai working hours (UTC+7), with calls and demos on Bangkok time.
2,500+Projects delivered
10+Offices, Singapore nearest
1,000+Engineers
95%Client retention
Trusted by 2,000+ brands worldwide
/ The accelerator
A migration package, not a rebuild.
Everything an Adobe Commerce PaaS to SaaS move needs, scoped by data rather than by guesswork: AI-assisted extension re-platforming, App Builder and API Mesh re-architecture, and an Edge Delivery storefront. It is run by the same team behind our Adobe Commerce practice for Thailand.
Scoping
Assessment before estimate
Adobe's Migration Assessment tool scans the existing PaaS codebase and returns a Migration Complexity Score, so tier, timeline and budget come from your code rather than a template estimate.
Extensions
Every extension, scored
Each third-party and custom extension is scanned, scored and mapped: replaced with a native SaaS equivalent, reconfigured, or refactored to Adobe Developer App Builder. AI does the audit and the first-pass conversion; engineers own the architecture.
Logic
App Builder and API Mesh
Custom business logic is externalised to App Builder and Adobe I/O Events, while ERP, CRM, PIM and OMS are unified into one GraphQL endpoint through API Mesh, so no integration is rediscovered live in production.
Storefront
Edge Delivery, from day one
Key templates are rebuilt on Edge Delivery Services with da.live document authoring, so your merchandising team publishes without a release. Thai language templates are built at the same time, not translated into an English one afterwards.
/ What moves
Everything your PaaS build runs on, mapped.
Every part of your Adobe Commerce PaaS build is mapped to its Cloud Service equivalent: assessed by tooling, re-architected by AI-assisted engineering, then validated before cutover. Nothing is discovered missing the week after go-live.
Catalogue data
Products, pricing, inventory and categories move with the Bulk Data Migration Tool, field-level mapping and integrity checks.
AI-automated catalogue mappingCustomer data and order history
Accounts, addresses and order history migrate in bulk plus delta sync, then reconcile against the source after cutover, with the location of personal data recorded at each step for your PDPA file.
Reconciliation reporting per passAdmin configuration
Store settings, payment, shipping, tax and email templates are rebuilt on SaaS because the bulk tool does not carry them over. For a Thai store that includes re-validating 7% VAT-inclusive and VAT-exclusive price rules.
Config diffed before cutoverStorefront and theme
The storefront is adapted to Edge Delivery Services and headless patterns, keeping design parity where it matters and Thai typography legible where it usually is not.
AI content and merchandising built inERP, CRM, PIM and OMS integrations
Back-office systems are consolidated into one API Mesh GraphQL endpoint with centralised caching and auth, not rewired ad hoc.
One integration layer, not manyComposable catalogue data
The Composable Catalogue Data Model is adopted for multi-source catalogue aggregation wherever the current architecture requires it.
Multi-source aggregation (CCDM)Custom apps and microservices
Bespoke integrations and microservices are externalised to App Builder and I/O Events, or retired where native SaaS now covers them.
Event-driven, off the core/ How we build
An AI-accelerated migration pipeline.
Adobe's Migration Assessment tool scores your codebase first. AI-assisted engineering then compresses the longest phases, extension audit, App Builder conversion and data migration, while engineers own the architecture and every gate.
STEP 01
AI complexity assessment
An automated scan of the PaaS codebase produces a Migration Complexity Score with backend and storefront signals. Output: a scored, tiered plan, Simple, Medium or Complex.
STEP 02
Extension audit
Every extension is scored against a compatibility matrix with an AI-generated recommendation each: replace, reconfigure or rebuild on App Builder. Output: a per-extension disposition.
STEP 03
App Builder development
Custom logic is externalised to App Builder and event-driven I/O Events, with AI drafting the first-pass conversion. Output: SaaS-native custom logic, off the core and upgrade-safe.
STEP 04
API Mesh consolidation
ERP, CRM, PIM, OMS and custom services are unified into one GraphQL endpoint with centralised caching and auth. Output: a consolidated, cached integration layer.
STEP 05
Data migration
Catalogue, customer and order data move via the Bulk Data Migration Tool plus iterative delta sync, with rollback checkpoints on complex passes. Output: verified data, reconciled against the source.
STEP 06
Edge Delivery adaptation
Storefront templates are adapted to Edge Delivery Services with da.live document authoring. Output: an Edge-delivered storefront with AI content from day one.
STEP 07
Testing and UAT
Functional, integration, performance and load testing run across the migrated build, followed by UAT cycles and a rehearsal cutover. Output: a validated build, proven under real load.
STEP 08
Phased cutover and hypercare
Go-live is phased or incremental with hypercare, fallback planning and rollback checkpoints. Output: live on Adobe Commerce as a Cloud Service, cleanly.
/ Scoped to your complexity
Three packages, sized by your extensions.
The tier is confirmed against Adobe’s Migration Assessment tool score, an automated scan of your codebase, so scope, timeline and budget come from your code rather than from a template. Extension count and Complexity Score are read together, and where they disagree the higher-effort tier applies. These day ranges are our sizing commitments, not a client outcome.
Simple
63 to 85days to go live on the Simple tier
Full single-pass migration
A lean extension footprint and limited custom logic. Most extensions are replaced with native SaaS equivalents or reconfigured, with minimal App Builder work, standard bulk data migration and a single UAT cycle before cutover.
Fit · up to 10 extensions, score 150 or below
Medium
128 to 161days to go live on the Medium tier
Re-architected via App Builder and API Mesh
Moderate customisation. App Builder development for 6 to 9 extensions, API Mesh consolidating 4 to 6 system APIs into one GraphQL endpoint, bulk plus delta data migration, partial Edge Delivery adaptation and two UAT cycles.
Fit · 10 to 20 extensions, score 151 to 375
Complex
305+days, incremental and wave-based
Incremental, wave-based migration
Deep customisation and multiple integrations. Extended discovery and dependency mapping, significant App Builder work, API Mesh across ERP, CRM, PIM and OMS, the Composable Catalogue Data Model, multi-pass data migration, full Edge Delivery and a phased go-live with hypercare.
Fit · 20+ extensions, score above 375
/ Why this accelerator
Off PaaS maintenance, onto AI-native SaaS.
Precision scoping, preserved business logic and AI-accelerated delivery: the reasons a PaaS to SaaS move goes cleanly instead of dragging.
SCOPING
Scope from a real scan
Adobe's Migration Assessment tool scores your codebase, so effort, timeline and budget are grounded in your actual extensions and complexity, not a template estimate.
CONTINUITY
Your logic moves with you
Custom logic is externalised to App Builder and API Mesh rather than dropped or hard-coded back in. You land on SaaS with the behaviour your business depends on intact.
MAINTENANCE
Upgrade-safe by design
Extensions off the core and logic in App Builder mean the painful upgrade cycles of a customised PaaS build give way to an Adobe-managed, continuously current Cloud Service.
SPEED
AI compresses the heavy lifting
AI drafts the extension audit and the first-pass App Builder conversion, the phases that dominate the timeline, so engineers spend their hours on architecture and edge cases.
/ Delivered for Thailand
Run inside your working day.
The playbook is global. The delivery layer is built around your trading day, your 7% VAT setup and your obligations under Thailand’s data law.
Bench
An Adobe Solution Partner team
Your migration is staffed from an Adobe Solution Partner bench of 1,000+ engineers. The architects who walk you through the assessment are reachable inside your working day; we have no Bangkok office and our nearest office is Singapore, one hour ahead.
Cutover
Cutover timed to your trading day
Rehearsal cutovers, go-live windows and hypercare are scheduled around Thai trading hours, so the riskiest step of the move happens while your team is at its desk rather than asleep.
Tax engine
7% VAT rules, re-validated
Store settings, payment, shipping and tax are rebuilt on SaaS because the bulk tool does not carry them over. For a Thai store that means re-validating VAT-inclusive and VAT-exclusive price rules, and scoping the tax invoice with your finance system rather than after it.
Data
PDPA-aware data movement
Customer accounts, addresses and order history move in bulk plus delta sync and are reconciled against the source, with the location of personal data documented at every step for your records under Thailand’s Personal Data Protection Act, in force since June 2022.
/ Proof, on the record · Global
Adobe Commerce outcomes, on the record.
Regional programmes first, delivered from Singapore; global work from the same bench follows. None of them is Thai work and we will not present them as such; the same practice delivers your migration inside Thai working hours.
5.4Xconversion rate
Rev-A-Shelf
Omnichannel Adobe Commerce build unifying product data across Salesforce, ERP and PIM.
Read the case →
3Xorder fulfilment
Melissa
Six storefronts consolidated onto one Adobe Commerce instance with real-time WMS integration.
Read the case →
18%reduced order processing time
American Lighting
Global B2B and B2C realms harmonised on Adobe Commerce with synced ERP and accurate shipping prices.
Read the case →
/ In their words
Hear it from clients on the record.
Brainvire demonstrated reliability, a commitment to delivery, and helped us maintain momentum on critical roadmap items.
/ On the record
Mr. Jameson ChowManager, Food Bank
Brainvire configured our system with minimal customisations, completing the project in a very short timeframe, saving time and cost and cutting manual workload by over 90%.
ER
Eileen RizzoCEO, Zachy Wines
I’m glad their team optimized our wine and liquor website, making it faster and more efficient. Their technical expertise ensured smoother performance, which has helped us offer an enhanced online shopping experience for our customers.
KB
Kinshuk BMcAfee
Brainvire identified critical issues with our shopping cart system and delivered a solution that improved user experience and conversion rates. Their expertise was invaluable, and we saw immediate results.
Michelle MarcialCEO, Food Waste Prevention Startup
Significant improvements in code quality and usability, the product no longer crashes and has fewer bugs. Their transparency and commitment to timelines added real value.
US
Uttam SoniCTO, Insomnia Cookies
Brainvire has provided an expanse of expertise to transform and modernize the client’s technology stack. They consistently deliver and are a great partner to have.
Jamal Al MasriGeneral Manager, Blink
Brainvire satisfied all our requirements, modernising the interface and letting us keep expanding. Their team is hardworking and creative, adapting flexibly throughout.
/ Recognition
Third parties say it better.
2025Financial Times
The Americas' Fastest-Growing Companies
2025Inc. Regionals
Fastest-growing private companies in America
2024Deloitte Technology Fast 500
North America's fastest-growing tech companies
2024Clutch Global
Top B2B service provider, global rankings
As covered byClutchGoodFirmsGartner Peer InsightsG2Financial Times
/ Questions, answered
PaaS to SaaS, in plain terms.
How long does an Adobe Commerce PaaS to SaaS migration take?
A Simple migration runs 63 to 85 days, a Medium migration 128 to 161 days, and a Complex migration 305 days or more. Those are our sizing commitments, not a client result. The tier is set from Adobe’s Migration Assessment tool score, an automated scan of your codebase, read together with your extension count. Where the two disagree, the higher-effort tier applies.
What is the difference between Adobe Commerce PaaS and SaaS?
Adobe Commerce PaaS is a platform you patch, upgrade and tune on Adobe-hosted infrastructure. Adobe Commerce as a Cloud Service is the SaaS version Adobe runs, upgrades and scales for you. The trade is control of the core for freedom from maintaining it, which is exactly why a migration moves extensions and custom logic off the core and into App Builder.
Have you done this migration for a company in Thailand?
No, and the cards on this page are global engagements rather than Thai ones, so you can see that for yourself. The closest evidence is Rev-A-Shelf, whose Magento to Adobe Commerce replatform improved conversion 5.4X, and Melissa, which moved off multiple Shopify and Magento stores onto Adobe Commerce and tripled order fulfillment. Our Thai-market work sits in the case study library.
What happens to our custom extensions?
Every extension is scored against a compatibility matrix and given one of three dispositions: replaced with a native SaaS equivalent, reconfigured, or rebuilt on Adobe Developer App Builder. AI drafts the audit and the first-pass conversion; engineers make the architectural calls and own the result.
Does our business logic survive the move?
Yes, and that is the entire point of the App Builder re-architecture. Custom logic is externalised to App Builder and I/O Events rather than dropped or hard-coded back in, and back-office integrations are consolidated into one API Mesh GraphQL endpoint. You land on SaaS with the behaviour your business depends on intact.
What happens to our 7% VAT setup and customer data?
Store settings, payment, shipping, tax and email templates are rebuilt on SaaS because the Bulk Data Migration Tool does not carry them over, so we re-validate VAT-inclusive and VAT-exclusive price rules before cutover. Customer accounts and order history move in bulk plus delta sync and are reconciled against the source, with the location of personal data documented at each step for your PDPA records. Thai VAT 7% and e-Tax Invoice re-created in the SaaS tax engine and reconciled before cutover; residency under Thailand PDPA (B.E. 2562).
Can the migration be delivered on Thai hours?
Yes. Working sessions, UAT cycles and cutover windows are scheduled inside the Thai trading day. We have no Bangkok office and will not pretend otherwise; our nearest office is Singapore, one hour ahead, and the engineering bench sits two and a half hours behind. The accountable team is one you can meet.
Can we run the storefront in Thai and price in baht?
Yes. Adobe Commerce as a Cloud Service supports multi-language and multi-currency, so Thai store views and baht pricing are configuration. The work is in the catalogue and the front end: Thai product copy, the search terms Thai shoppers use, and Edge Delivery templates that handle Thai line breaking properly. We scope that inside the migration rather than after it.
Do you work in Thai?
We work in English. Calls, documentation and support for Thailand are delivered in English by our Singapore team.
/ Related
Adjacent moves on the Adobe stack.
/ Next step
Know your tier before you commit.
Start with the Migration Assessment: an automated scan of your PaaS codebase that returns a scored, tiered plan and a timeline. Thirty minutes with a migration architect, inside your working day, no sales deck.
Get your migration tier assessed →