American Lighting
Adobe Commerce Integration to Tailor B2B2C Solutions for Luxury Lighting Retailers
About
Founded in 1989, American Lighting, Inc. designs a range of lighting solutions, focusing on innovative, top-quality products for homes, businesses, and specialized uses.
We aided a renowned U.S. lighting firm in leveraging Adobe eCommerce for digital transformation, boosting online visibility and expanding audience reach. Through our collaboration, they integrated Adobe Commerce for B2B and B2C, optimizing operations.
Lighting Store
eCommerce BusinessNorth America
Client LocationBusiness Goal
The commercial lighting brand aims to integrate their B2B and consumer websites into a cohesive platform, simplifying processes like credit limits and shipping. Their primary objective is to digitize B2B operations using customized system, laying groundwork for potential B2C expansion. And to scale up the business we tailored solutions to enhance efficiency and aligns with their strategic digital transformation goals.
Project Highlights
- B2B and B2C eCommerce Store
- Oracle ERP-Adobe Commerce Integration
- UI/UX Design and Development
- Product Management
- Logistic and Shipping Management
UI/UX Boosts User Engagement
Key Challenges
Company Hierarchy
Navigating intricate company hierarchy posed significant management challenges.
Pricing Structure
Needed to design a profitable pricing model that balances profit and customer needs.
Shipping Rules
The big challenge was to streamline shipping rules for effective and efficient delivery logistics.
Marketing Impact
Developing strategies to effectively manage and engage customers through marketing.
Our Solution
Optimizing Network Efficiency
We enhanced management of a vast network within a multifaceted company hierarchy, efficiently overseeing over 70 sub-accounts and sub-sites unified under a single entity.
Tailoring Strategies for Enhanced Sales and Profitability
We integrated six distinct pricing structures—including DNP, customer group, shipping level, locked pricing, tier-based, and special rules—to craft a tailored strategy. This accommodates unique customer behaviors, boosts sales, and optimizes profitability for the lighting brand.
Shipping Solutions for Customer-Centricity
Our experts developed company and sites-based shipping rules and freight offers for higher levels of customer satisfaction and cost-effectiveness, as the personalized approach ensures that shipping options align with both the customer’s preferences and the company’s objectives.
A Visual and User-Focused Transformation
We updated the visual appeal and user experience of a CMS-based website to improve user engagement and satisfaction, ultimately leading to increased traffic and conversions.
Our Approach
To achieve standard digital transformation, our Adobe specialists experimented with various strategies, pinpointing the optimal solution for the lighting brand.
Platform Integration
Customized System
Efficiency Enhancement
Digital Transformation
Technology Stack
eCommerce
Adobe Commerce
Cloud
Adobe Commerce
Tax Compliance
Adobe Commerce
Logistics and Shipping
Adobe Commerce
Key Achievements
Seamless Online Operations
Streamlined shopping from browsing to purchase and timely delivery.
ERP-Commerce Integration
Merged Oracle ERP with Adobe for precise pricing and display.
Shipping Price Sync
Synchronized Oracle ERP with FedEx and UPS for accurate shipping.
User-Centric Design
Implemented intuitive design, simplifying product selection and enhancing user experience.
What Our Client Says
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