Rev-a-shelf
Migrated The Home Organizer to Adobe Commerce to Boost Operations and Conversion Rate
About Project
Established in 1984, the client is a family-owned business for home cabinets and organizers. They are the largest cabinet manufacturers in the US. They are appreciated for their innovation and high-quality residential organizer and cabinet storage solutions. With their worldwide presence, they wanted their customers to experience a flawless experience. Thus, the client approached a reliable Adobe Partner, Brainvire, for an effective solution.
Cabinet Manufacturer
BusinessNorth America
Location
Business Goal
Brainers aimed to enhance the client’s e-commerce capabilities by proposing a migration from Magento to Adobe Commerce. Our objective was to empower the client with advanced tools and integrations, such as Salesforce CRM, ERP, and PIM.
Project Highlights
- Streamlined Quotation Request Process
- Centralized Product Information Management (PIM)
- Enhanced Integration with Epicor
- Comprehensive Workflow Transformation
Customized Order Filters
Key Challenges
Order Customized Products
The client wanted to provide a seamless customer journey to its target market for customized orders.
Request A Customized Quote
The client wanted to simplify the bulk order journey for its customers to get the best prices.
Seamless PIM Integration
It was challenging for the client to maintain all product information in one place and update it regularly.
Omnichannel Experience
With a global presence, the client wanted better vision and accessibility to its operational activities.
Our Solutions
Introduced Customized Product Ordering and Advanced Filter Options
Our Adobe consultants implemented customized product ordering and advanced filter options, allowing customers to order organizers and cabinets based on their kitchen or home space requirements. This feature helped reduce product returns by enabling customers to order the right products for their needs.
Implemented a Request for a Customized Quote Feature
We introduced a request for a quote feature that simplified the bulk order journey for customers, designers, and architects. This feature enabled them to get the best prices for their customized orders, ensuring a seamless and cost-effective ordering process.
Integrated a Robust Product Information Management (PIM) System
Our Adobe experts integrated a robust Product Information Management (PIM) system, allowing the client to maintain and update all product details at a single centralized location. This ensured consistent and accurate product information across all channels, enhancing the customer experience.
Enabled an Omnichannel Experience Through Adobe Commerce Integration
By migrating to Adobe Commerce, we enabled the client’s omnichannel experience, providing better visibility and accessibility to their global operational activities. This empowered the client to deliver a consistent and seamless customer journey across all touchpoints.
Our Approach
Our Adobe experts followed a strategic approach to seamlessly migrate the client’s website and implement advanced features.
Discovery
Planning
Execution
Testing
Technology Stack
E-commerce platform
ADOBE-COMMERCE-CLOUD
Payment Gateway
ADOBE-COMMERCE-CLOUD
Business Management Software
ADOBE-COMMERCE-CLOUD
Integration Platform
ADOBE-COMMERCE-CLOUD
Cloud-based CRM platform
ADOBE-COMMERCE-CLOUD
Product Experience Platform
ADOBE-COMMERCE-CLOUD
Key Achievements
Reduced Product Returns
Customized ordering and filters decreased returns by enabling accurate product selection for customers.Better Pricing Opportunities
The request-for-quote feature allowed customers the best prices for their customized orders.Updated Product Information
The PIM integration ensured the client had all product details stored at a single location.Improved Conversion Rate
Adobe Commerce improved the customer journey, boosting the conversion rate by 5.4x.
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