With the increasing acceptance of mobile commerce, B2B businesses are evolving at a fast pace and making a switch to becoming online businesses. Apparently, as a matter of fact, people prefer spending time on mobiles and tablets rather than sitting in one place with their desktops. According to Google statements and the statistics presented after a survey, it is recorded that in 2018, mobile phones generated 52.2% of all the website traffic worldwide. It is obvious that where there are searches, there is purchase intent involved. This imminent growth of the mobile commerce is an indication of the simultaneous growth of the B2B commerce market.
The volume of online transactions is growing at a tremendous rate creating an amazing opportunity to be captured in the B2B mobile commerce space. Saying, “your company’s survival will depend on your marketing success” will not be wrong in this era where mobile commerce sales are increasing faster than e-commerce overall.
In order to move towards building a stronger market presence, knowing your B2B marketing priorities is essential. These priorities can be focusing on content and digital marketing, customer understanding, lead generation etc.
Enhancing Content Marketing
The quality of your target audience is more important than the quantity. As known, audience building is a critical task for any social media marketing agency and a business should concentrate on attracting and bringing in the relevant audience for its business.The proof of which is a study conducted by the Content Marketing Institute, New York that said 88% of B2B marketers believe that content marketing is an essential part of a business marketing strategy. It is evident that content brings brand awareness that ultimately increases consumer engagement rates. So,knowing your content audience and generating content according to them is a sensible and time saving act.
Realizing Unrivaled Digital Marketing Techniques
In order to enhance and make your lead generation tactics more effective, the digital marketing tricks need to be executed successfully. To prioritize the B2B marketing efforts, digital marketing services like marketing automation, content marketing, brand marketing and content personalization, email marketing, LinkedIn marketing , ppc management services and so on, must be taken into consideration. So, prioritize your marketing according to the needs and goals of your business. Improve the search engine optimization and marketing techniques to generate leads which are valuable and relevant. Also, offering a range of features with customized requirements will give your business more buyers.
Ensuring a Good and Speedy User Experience
Customers’ expectations and experiences have compelled B2B marketers to raise their standards to fulfill the customers’ expectations and provide them with a fast and frictionless user-experience. This can be accomplished by creating an omnichannel experience which allows the user to interact with your business both online and offline. Apart from this, integrating the applications offered by Artificial Intelligence like chatbots boosts customer self-service.
In this era having an online business without its presence on a mobile platform is equivalent to losing a ravishing opportunity which can earn you fortunes. For any Digital Marketing Agency, The mobile commerce strategy plays a vital role in achieving the success that your company or business struggles for. Hence, understanding the emerging business trends, well-planned execution of strategies and reducing the risk of lack of engagement will assist you in leveraging a competitive edge in the market. The above described are what we consider as the top three priorities of B2B mobile strategy. What are yours?
Source of data:
https://www.statista.com/statistics/241462/global-mobile-phone-website-traffic-share/
https://toprightpartners.com/insights/top-5-b2b-marketing-priorities-for-2018/
https://searchengineland.com/report-nearly-60-percent-searches-now-mobile-devices-255025
