Brainvire's excellence in implementing cutting-edge solutions for the automotive industry got a push with an exclusive mobile CRM application. The client had approached Brainvire with a vision to engage itself in the sales and after-sales journey of customers, and it was realized by interconnecting the business processes and making them customer-centric.
The service expectations of modern customers are changing drastically. From omnichannel retailing to digital dealers to Uberization of service, the automotive ecosystem is undergoing a rapid transformation at the moment. A research by Frost & Sullivan predicts that more than 70% of vehicle sales leads will be digitalized by 2023. "Mobile app solutions, coupled with IoT, can act as a toolbox for maintaining an everlasting relationship with end customers. We have helped global brands to restructure their sales and after-sales process through technology. I am confident that this mobile app will prove to be a role model for exploring the broader dimensions of customer service," said Mr. Chintan Shah, CEO-Founder of Brainvire InfoTech Inc.
Based on the 'Swipe-for-a-service' concept, the mobile CRM application engages the dealers and customers in a proactive manner. It acts as a virtual showroom where the customers can interact with the application's in-built service modules and get their respective work done in a few clicks.
The highlighting features of this mobile application are as follows:
Integration with Kerridge Autoline Dealer Management System (DMS) for booking test drives, showroom visits, service requests, obtaining quotes, etc.
Vehicle Search Module: It allows customers to search for a given vehicle model and variant along with its specifications, available color, etc. The exterior, interior and normal images of the vehicle can be viewed in a 360-degree format.
Scheduled maintenance of vehicle(s): The customer can raise a servicing request for an existing vehicle, and it will be reflected in the DMS and CRM. Customer will also have an option to select the service center, type of service along with the date and time slot. The payment for these services can be completed securely through the app itself.
Garage Module: The customer can visualize the current status of his vehicle servicing requests and the past service history of his vehicle.
CPOV: A comprehensive list of Certified Pre-owned Vehicle (CPOV) will be displayed to the user that will also include the detailed specifications of each vehicle.
Vehicle accessories: Users can search for accessories of a specific vehicle, buy them online or post an inquiry for accessories that are currently out of stock.
Showroom Appointment module: Customers can book showroom visits receive an acknowledgement for the same through email. The entry will be recorded automatically in the CRM & DMS.
Roadside assistance module: Customers can place an online request for getting roadside assistance and share their GPS location to the customer care representatives.
Offers section: The customers can view all the running offers related to new cars, accessories, merchandise, sales and after-sales, etc.
About Brainvire
Brainvire is emerging as a market leader by offering cutting-edge solutions for the automotive industry by utilizing cutting-edge technologies. With over 18 years of experience and more than 550 employee strength, it strives to create an appealing online presence in the market. Having successfully delivered over 1500 projects to its clientele spread globally, it has endured a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.
