RAK Ceramics
Brainvire Launched RAK Ceramics’ Adobe Commerce Portal For Exceptional User Experience
About Project
For years, RAK Ceramics has been a leader in the global ceramics industry and sanitaryware. Its goal was to expand its reach beyond traditional channels. It sought to establish a solid online presence and leverage the power of e-commerce to further solidify its market position.
Ceramic Manufacturer
BusinessNorth America
Location
Business Goal
We aimed to elevate the client’s offerings with an innovative portal by delivering a customized user experience focused on visualization. Our team executed strategic integrations to empower users to imagine tiles in their room with in-depth features for making the right purchases.
Project Highlights
- Centralized platform
- Adobe Commerce Development
- 360-degree product visualization
- Mood board display
UI/UX Enhancement
Key Challenges
Surface Area Planning
The client wanted to provide an out-of-the-box solution for customers to better plan for the room improvement.
No Product Visualization
The brand wanted to offer customers a provision to visualize the chosen tiles in their room.
Scope For Sample Orders
The brand needed to provide users to custom design a sample product and save it in the backend for a few days.
Mood Board Tiling
Customers could not check multiple options because of the lack of quality product pictures.
Our Solution
Created a Surface Area Calculator for Better Home Management
We launched a surface area calculator on the same platform to help customers better plan home improvements. Once customers enter the surface area data, they can gauge the tiling required for their room. The calculator allows for seamless planning and quicker decision-making with precise control of the budget for the tiles.
Created 360-degree Product Visualization Feature
We delivered an innovative feature on the new platform to help customers visualize the products in their rooms. Using a custom Magento solution, the customers could upload a picture of their room, and the platform would automatically create a 360-degree visualization of how the chosen product, like tiles, would appear in their rooms. This enabled customers to make informed decisions.
Created Provision For Custom Sample Orders
We developed a unique sample ordering system to eliminate hesitation in the buying journey. Customers can conveniently reserve the specific product they’re interested in and their desired quantity. This reservation is then stored securely in our backend system for seven days, allowing ample time for them to confirm their selection before committing to a full purchase.
Delivered Mood Board For Product Alternative
For the tile selection process, we implemented a creative mood board feature. This allows customers to explore various tile options within their desired category. Through a user-friendly filter system, they can easily narrow their choices based on specific preferences like color, pattern, or finish. This empowers them to curate a personalized mood board that reflects their unique design vision.
Our Approach
We launched a customized portal that gives users complete product information and features like 360-degree visualization and surface area calculators.
Development
Implementation
Integration
Customization
Technology Stack
Front end
HTML5
JavaScript
PHP
Libraries
HTML5
JavaScript
PHP
ERP
HTML5
JavaScript
PHP
Database
HTML5
JavaScript
PHP
Payment gateway
HTML5
JavaScript
PHP
Cloud
HTML5
JavaScript
PHP
Key Achievements
Boosted eCommerce business
The company grew its customer base by launching an innovative Magento Commerce website.Enabled product visualization
Customers could upload pictures of their rooms to visualize the products before buying.Supported customized samples
We incorporated sample product ordering to ensure customers received the accurate product.Delivered mood board display
Increased orders for better alternative capabilities by implementing a mood board display.
Social Section
What Our Client Says
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