Home / Case Studies / Celebrities Cart
/ Case Study · Retail
A Cosmetics Marketplace Rebuilt for Downloads. Cleaner Code, Faster Site, More Installs.
/ The engagement
A Magento and Elasticsearch Rebuild for a Beauty App.
Celebrities Cart is a popular cosmetics application in Jordan that builds a network community of people in the beauty industry and doubles as a forum for cosmetic trends. Brainvire redesigned the UI/UX, refactored the error-ridden code, added a retail ecommerce layer with third-party payment integrations, and connected the mobile app to Magento through customized APIs, so downloads and performance both climbed.
/ About the client
Celebrities Cart is a popular cosmetics application in Jordan. Its goal is to bring together and build a network community of people involved in the cosmetic and beauty industry in one place. Beyond a marketplace, it serves as a forum to discuss trends in the cosmetic business.
Brainvire's developers redesigned the UI/UX of the website to increase customer acquisition and downloads. The team implemented a retail ecommerce solution with multiple third-party integrations for smooth online payment and used code refactoring to eliminate error-ridden code. Together, these changes improved the website's performance.
/ The approach
Design, architecture, and features, shipped as one program.
Refactored to zero bugs
Error-ridden code slowed the site, so the team refactored it, removed the bugs, and gave the platform a fast, stable foundation that customers notice.
A template worth using
A monotonous template kept users away, so an upgraded UI/UX design makes the site fast and pleasant to browse and encourages downloads.
Mobile meets Magento
The mobile app could not talk to the back end cleanly, so customized APIs establish seamless communication between the app and Magento.
Suggestions that convert
Poor SEO and search hurt conversions, so Elasticsearch surfaces auto-suggestions based on what a user types and helps them reach the right product.
/ What stood in the way
Four problems, solved without a maintenance window.
Select a challenge to see how it shaped the build.
Error-ridden legacy code
The website was embedded with code that contained several errors, which slowed speed and performance. The team refactored the code and removed the bugs, so the platform runs fast and stable.
A monotonous template
A monotonous template kept users away and harmed website performance. The team redesigned the UI/UX to give the site an upgraded, faster feel that keeps visitors engaged.
Mobile to back-end gap
The mobile application lacked the ability to integrate with the back end seamlessly. The team built customized APIs that establish reliable communication between the mobile app and Magento.
Poor SEO and conversions
The client struggled to drive conversion rates and customer retention because of poor SEO. The team improved search with Elasticsearch and auto-suggestions, which brings customers to the right products and lifts conversions.
/ Product screens
The delivered experience.
The interface people actually use.
/01Home
/02Community
/03Catalog
/04Product
/05Checkout/ The results
What changed, in numbers.
/ Next step
Ready for a redesign like this on your platform?
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