Categories : Advertising, All, Case Study, Mobile and Wireless
The system will be an end-to-end location-based proximity content distribution server for advertising purposes that would run on the Windows platform and utilize both Bluetooth & GPRS wireless technology for communication.
Location based Content Distribution System for Mobile Devices will be capable of interacting with wireless devices available in range forming a personal local area network (in case of Bluetooth) and making data accessible to any wireless device enabled with the downloadable wireless client.
The software will enable mobile users to access the Bluetooth/GPRS wireless network located at specific & certified locations and benefit from various value-added services & localized information.
The system will be targeted towards marketing purposes, business advertisements and infotainment services.
The system will be made available for shopping centers and other such customer-centric services based on their location & proximity to the retail outlets.
|Operating System & Server Management||Windows OS/Windows Mobile , Multi-Server Architecture with Staging & Production Environment through Version Controlling releases, Server Optimization, Security & SSL Implementation, Scheduler for Back-ups, Alert Monitoring System Integration, Server Performance Tuning at regular intervals, Software Firewall Configuration & Maintenance|
|Development Tools & Environments||VC++ 6.0, Microsoft Platform SDK, Symbian Series 60, Carbide, .Net, Codewarrior, Visual Studio, Win32 SDK, PocketPC 2003/5.0 SDK, SmartPhone 5.0 SDK, XML etc.|
|Database||MSSQL Database Server (Web), Symbian Native Database (Mobile), DB Clustering, DB Optimization, Master Slave Replication, Query Optimization, Scheduler for Backups|
|Quality Assurance Testers||2|
For providing quality location-based advertising services, the Web Server was identified as the core component of the system. Via the web server it could be possible to configure and monitor the entire system. The web server would also allow for centralized monitoring of the security. The server was made available on Windows platform equipped with a number of BT Nodes. Data from mobile terminals could be routed via the BT Nodes to the web server where it can be accessed from third party applications.
The server was designed to keep track of mobile & PDA users to display personalized and location- based content and advertisements when they access the client services through Bluetooth or GPRS. The mobile clients would either use Bluetooth stack (BTNode) for accessing mobile devices or Packet based UDP/IP in case of GPRS. The web server would interact with the database using .Net pages. The system was integrated with third party SMS and MMS gateways to support SMS and MMS ads. Instead of directly connecting to the database the web server would compose SMS or MMS and send it to the respective gateway to ensure effective performance.