Real-time Client CRM and Personalized Product Search Made Possible for a Micro-motion Innovator by Brainvire’s Magento Team

B2B, and even the B2C customers expect personalized experiences when they visit an eCommerce store. In order to match up with such trends, the client approached Brainvire for Magento 2 migration for an existing system with a host of functionalities. The features include CRM integration, advanced product search filters, and customization of client's assets and campaigns.

Micromotion is a discipline of physics that finds its application in diverse industry verticals. They include aerospace, medicine, robotics, semiconductor equipment, etc. Businesses that encompass such verticals are constantly on the lookout for automated and tailored solutions that fit into their business process requirements. An exclusive web portal that can list down such products in a relevant manner is a great relief for the industry. The developers at Brainvire worked on advanced product filtering logic and incorporated a set of 13 search parameters into the system. Consequently, the end users had a seamless experience while searching for their desired products and selecting the best one amongst them.

The eCommerce portal has also been integrated with the client's CRM system through an API. "With the advancement in technologies, automation has occupied a prominent spot in manufacturing processes. Micromotion solution providers can take advantage of this situation by integrating their eCommerce stores to CRM in real-time. The customer data obtained through this will be insightful in devising personalized, omnichannel experiences for end consumers," said Mr. Chintan Shah, CEO-Founder of Brainvire InfoTech Inc.

A Plethora of Tailored eCommerce Functionalities

A well-designed Magento platform can transform any eCommerce business in a matter of time. Brainvire's latest offering delivers a best-in-class retailing experience that will resolve the individual pain points of modern consumers.

The core features of this Magento 2 web solution are as follows -

• Real-time updates of new customers in the CRM database and the generation of an unique CRM ID.
• Easy site navigation and relevant product suggestions.
• Users can access specific features of the website based on their country of residence.
• The management of assets and campaigns was simplified to a great extent.

About Brainvire

Brainvire is emerging as a market leader by offering cutting-edge solutions for eCommerce business leaders. With over 18 years of experience and more than 550 employee strength, it has crafted solutions that have made a striking impact in the global market. Having successfully delivered over 1500 projects to its clientele spread globally, it has a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Magento Development, Mobile Commerce, CRM for eCommerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.