About

The client is in a retail business and understands how BOGO offers (Buy 1 Get 1) attract buyers. They then considered creating a mobile application to provide users access to a large pool of BOGO coupons from different stores and brands. The application will work on both Android and IOS to ensure maximum reach. It provides users with a convenient and cost-effective way to enjoy exclusive deals and discounts throughout the year.

Project Highlights

The hybrid mobile application will operate on a subscription-based model. Users would purchase a subscription plan to access a vast repository of BOGO Vouchers for different products and stores. This unique concept stands out in the retail market, providing users with exclusive deals and discounts. Availability on Android and iOS platforms ensures broad reach and accessibility for users on different devices. The cross-platform compatibility also maximizes the potential user base and engagement.

The Challenges

  • Vendor Participation:
    Vendors might hesitate to give BOGO deals due to potential revenue loss or complex integration processes.
  • High Competition:
    Standing amidst prevailing offers and convincing users to switch to a new platform.
  • Technical Integration:
    Integration with multiple stores’ systems to validate vouchers and ensure a seamless redemption process.
  • Building Trust:
    Users are concerned about the legitimacy of the deals and sharing personal information and payment details.

Tech Stack

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    Laravel

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    Angular

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    NodeJS

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    Azure cloud

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    Flutter

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    Gmail

Result

  • Enhanced Application’s Value Proposition

    Effective implementation of the vendor outreach strategy attracted a diverse range of stores to participate in the app. It provided users with great BOGO deals, enhancing the app’s value proposition.
  • Boosted User Adoption Rates

    The app emphasized user experience and exclusive deals. It attracted users to the convenience and value offered by the app, making it a preferred choice, and drove high user adoption rates.
  • Exceptional Customer Satisfaction

    Effective API integration provided users with a seamless and hassle-free redemption process experience. It enhanced their overall application experience and increased customer satisfaction and usage.
  • Built Brand Reputation

    Prioritizing the app’s transparency and security helped build the brand’s reputation as a trustworthy platform. It made users feel confident to use the app, share information, and engage with the deals, leading to sustained user engagement and loyalty.
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