Categories : All, Case Study, Retail / E-commerce
About Client
The client is a renowned supplier for popping boba balls in The United States and offers different types of popping boba juice balls for home, parties and business use. The client has an online store of popping boba balls, bubble tea and frozen yogurt supplies. The store allows easy online shopping of the bursting popping boba balls in less or bulk quantities at wholesale price.
Business Challenges
The client already had their existing website built on the WordPress WooCommerce platform. But, due to the large number of products and categories, it was very difficult to maintain and manage this website. Moreover, they also wanted to improve their website sales by banking on the most popular social media platform, Facebook.
Solution
The client approached Brainvire with the above problem. The experts at Brainvire suggested to migrate the client’s existing website from WooCommerce (WordPress) to Magento platform because with Magento eCommerce, it becomes quite easy to manage large number of products and categories from a single admin panel. Brainvire team designed and developed an attractive Facebook page that could draw Facebook users to the brand. The Facebook store presented the products of the client in a clear and eye-appealing format.
Features
- Complete migration of the website from WordPress (WooCommerce) to Magento Ecommerce platform
- Facebook store development for brand marketing
- Categories, products, orders, blogs, marketing modules along with all the SEO functionalities in WordPress were migrated to Magento platform
- Responsive theme implementation for enabling website run properly on various devices and operating systems
- Chat functionality implementation
- SEO related schema implementation
- 301 redirection for all the existing WordPress URLs to new Magento URLs
Achievements
WordPress to Magento migration was not that easy. It required exporting all the existing data from WordPress, scripting and converting it to Magento. The Brainvire’s Magento experts who have hands-on experience into WordPress to Magento website migration were able to accomplish this task not only successfully, but also within time.
Result
- Better and easy management of a large number of products and categories
- Improved user experience
- Lesser time consumed in updating and managing products on the website from a simple Magento admin panel
- Responsive Magento website that works efficiently on different devices and operating systems
- SEO friendly website that ranks better in search engine results
- Increase in the number of customers through Facebook store