Home Furnishing Brand
Amplified Website Performance with Adobe Commerce Cloud for a Home Furnishing Brand
About Project
This established brand offers premium organic home furnishings, encouraging chemical-free, comfortable living. In addition, its San Francisco factory, founded in 1976, produces nature-inspired handmade items. The brand wants its customers to design and live in homes, communities, and the planet that are healthy, affordable, and environmentally friendly.
Organic Home Furnishings
BusinessNorth America
Location
Business Goal
We aimed to revamp a sustainable home decor brand’s online presence. Using Adobe Commerce Cloud, we boosted visibility, streamlined navigation, and ensured future growth – all for a seamless, eco-friendly shopping experience. By integrating Cloudflare, customers received a high-speed and personalized ordering website.
Project Highlights
- Migration to Adobe Commerce Cloud
- Cloudflare Integration
- Code and Server Optimization
- UX
- SEO
UI/UX Enhancement
Key Challenges
Switching to Cloudflare
The brand’s current website’s slow loading times were unbearable for customers.
Misleading URLs
Paid ad clicks landed on incorrect URLs, wasting the ad spend on advertisements.
Cloud Migration
The brand needed a scalable platform to manage its vast data and several transactions.
Customized Mattress Feature
It was challenging for the brand to offer a standardized mattress size for its customers.
Our Solutions
Optimized Website Performance and Security
Our experts are aware of Cloudflare’s robust network protection from cyber threats, DDoS, and hacking to content scraping; it allows automatic caching of websites’ static content on its global network of 34 data centers close to its users. With Cloudflare, the website would load faster and offer a seamless user experience with affordable enterprise-level web performance and security.
Ensured Correct Ad Landing Page URLs
The brand wanted an optimized solution that drives customers to the right product page, which is more reliable and less costly in the long run. So, our team proposed an advanced solution, including feeds and sitemaps to fix product and image URLs.
Enabled More Efficient Indexing in the Cloud
We ensured that switching from Magento Open Source to Adobe Commerce Cloud helped efficiently manage substantial data. Native Adobe Commerce Cloud features such as RMA and Reward Points allowed for reduced reliance on third-party tools, which helped maintain code quality and enhance processing performance speed.
Enabled Customers to Place Quick Customized Orders
We plan to introduce an unprecedented website feature that allows customers to build custom mattresses in minutes. As a result, we have helped thousands of people find their best fit and finally get quality sleep by eliminating the need to visit multiple stores. Instead, they can simply visit this website and place a customized order.
Our Approach
We pinpointed several code issues and eliminated unnecessary lines of code by migrating the new secure platform, strategic integrations, and introducing personalized experiences.
Analysis
Migration
Security
Personalization
Technology Stack
Front-end Tech
PHP
Cloud
PHP
Management Tool
PHP
Third-party Tools
PHP
Payment Gateway
PHP
Key Results
Improved Website Performance
After integrating with CloudFlare, the users experienced a stable navigational and buying experience.Effective Google Ad Campaign
Our paid search experts ensured the ads reached their target audience and provided a faster ROI.Enabled Secured Platform
Adobe Commerce Cloud and third-party module integration offer comparatively enhanced security.Sped Up Custom Order Creation
We enabled the creation of customized mattress details and the placing of an order with just a few clicks.
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