Midas Furniture
Boosted Workflow and Invoice Automation for Furniture Brand With Adobe Commerce Cloud
About Project
Established in 1993, the brand is a longstanding Middle East furniture leader. The UAE-based brand boasts a vast product range for homes and offices, with showrooms and distribution networks spanning Kuwait, Qatar, Saudi Arabia, and Jordan. The leading supplier aimed to leverage technology to elevate its brand positioning and improve customer experiences.
Furniture Supplier
BusinessMiddle East
Location
Business Goal
We aimed to empower the leading furniture supplier to streamline internal workflows and elevate the customer experience. We enhanced internal efficiency through a scalable and centralized platform powered by Adobe Commerce. The brand will also receive a seamless customer experience to help drive sales.
Project Highlights
- Adobe Commerce Cloud migration
- UI/UX optimization
- Integration with ERP
- API implementation
- Payment Integration
UI/UX Enhancement
Key Challenges
Boost Customer Interactions
The brand needed to amplify customer engagement, and we aimed to map out new features to appeal to customers.
Automated Invoice Generation
There was a delay in generating invoices because of system limitations and process gaps.
Disconnected System
We integrated the existing ERP to make the latest data available to all users.
Promotional Campaign
The brand wanted a strategic promotional campaign to reach its ideal audience for increased conversions.
Our Solutions
Customized User Experience
Brainvire implemented a strategic discount program for the brand to cultivate long-term customer relationships. This program offered customized deals for each customer. This targeted approach fostered a sense of value and appreciation for new customers. The program boosted customer retention rates and customer-centric strategies to drive long-term business growth.
Enhancing Customer Satisfaction
Leveraging our expertise, we streamlined the customer experience by introducing a QR-based invoice feature. This innovative feature allows customers to easily access their invoices by scanning a QR code. It eliminated the need to search for emails or physical copies, saving valuable time and enhancing overall customer satisfaction.
ERP Integration For Quick Data Access
The brand sought an ERP integration to unify all website activity data in search of complete transparency. This integration would give them a centralized view of customer interactions, product performance, and overall website operations. The availability of data ensured clarity between team members and the management.
Personalized Customer Experiences
We crafted a personalized promotional journey for the brand to celebrate the festive season. This journey engaged customers with targeted offers, including gift vouchers and exciting “Buy One, Get One” deals. This combination of personalized recommendations and attractive promotions enhanced the customer experience and drove holiday sales.
Our Approach
Through a comprehensive analysis of challenges and exploration of various solutions, we identified the optimal approach for enhanced customer satisfaction.
Migration
Optimization
Integration
API
Technology Stack
Cloud
ADOBE-COMMERCE-CLOUD
Management Tool
ADOBE-COMMERCE-CLOUD
Third-party Tools
ADOBE-COMMERCE-CLOUD
Payment Gateway
ADOBE-COMMERCE-CLOUD
Key Results
Increased Customer Retention
By bringing improvements in UI/UX, the brand reported increased sales and customer retention.Auto-Generated Invoices
The brand introduced automation in invoicing by local compliance and regulations.Enhanced User Interface
Our experts reduced customers’ buying friction by introducing elevated UI/UX experiences.Improved Operations
The client enjoyed a heightened brand presence at different locations by migrating to the Adobe Cloud.
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