Impactful Digital Marketing Strategies Enhance Brand Perception and Boost SERP Rankings for a Leading Furniture Business
About Client
A US-based client, renowned for offering a wide range of bounce houses, party equipment, and inflatable accessories from over 25 years, wanted to boost their website traffic and improve conversion rates without compromising with the brand credibility and quality of services.
About Services
The client was having a hard time to curate traffic that would convert visitors into an engaged, returning audience. They were looking to build a strong foundation for an alluring website with a clean, seamless user experience that is easily discoverable in Google. That’s when they found Brainvire and approached for website optimization. With an expert team of marketers, Brainvire performed thorough keyword research, optimized Meta tags for category and product pages, build quality links for the website, and did competitor analysis. Additionally, we also addressed and fixed all the errors on the website to improve the indexing of the website.
How we did it ?
Attracting the right visitors
Boost sales by generating quality leads
Driving Sales
Optimizing the website for Search Engines
Solution:
Find more relevant keywords which are having a good search, review competitors keyword target strategy.
Attracting the right visitors
Solution:
To overcome this challenge, we first identified the buyer personas, i.e. the ideal customers and developed a persona-driven keyword strategy.
Boost sales by generating quality leads
Solution:
This was the biggest obstacle for us. The aim was not just generating new leads but quality leads for the client. So we began with competitive analysis to make our client realize where he stands in the market and needs to take immediate steps to streamline internal and external communication. We also helped our client identify threats or challenges that the competitor brings to strengthen the business’s strategy against the competition.
Driving Sales
Solution:
Our consistent SEO and brand awareness activities paved the way for the client to enjoy high conversion rates for the business. The website ranks well on the search engines, brand awareness is better than ever before, and the business experienced an upsurge in sales and growth.
Result
Enhanced Visibility of the website
Our optimized keywords and relevant Meta tags facilitated our client to improve their website visibility in SERP results.
Increased Traffic
Since the website appeared in the top SERP results, the traffic increased by 5% in just a couple of months.
Brand Credibility
The understanding of competitor instincts helped clients create effective strategies to serve the needs in an efficient manner and maintain brand credibility.
Potential Revenue
With overall optimization, potential customers have an easier time finding the website of our client and the specific services they need. This eventually helped to generate quality leads and increase the overall revenue to a great extent.Client Testimonials
Mr Craig Agranoff
The best thing about Brainvire is Compatibility. Whenever we have a query Brainvire is always ready (24*7) to take care and resolve our issues. We would suggest them to everybody for their Web Design and Development need. Great quality of works and brilliant employees.
Mr Clarke Verdel
Brainvire is a professional company with professional developers who understand the problems that we are facing as a company. Outsourcing my projects at Brainvire saves me valuable time because they work efficient and they unburden me from the actual time management.
Mr Matthew
We have dealt with a lot of web development firms and other tech support companies, none come close to Brainvire. We would recommend them to everyone. Great quality of work and brilliant employees.
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