Intelligent Email Campaign that Tracks the Success
About
The client is an entrepreneur with many successful business ventures in the USA. His company distributes software to the leading businesses to optimize their workflow and operations.He is keen on providing innovative solutions. After a success story of each venture, he takes an exit from the project and moves forward towards another innovation. For years, Brainvire has been supporting the client for various IT requirements.
Project Highlights
The product is a responsive web-based application which makes the sales and marketing person’s job quite easy. The application is all about running an email campaign towards the list of email addresses. But the Application’s USP is its automated smart response & multiple follow up mechanism. Which means it lets you configure follow up or reply emails for defined events along with its scheduling time as well. Plus, it’s equipped with the graphical and statistical representation of data which lets marketer understand the effectiveness of the campaign. Furthermore, it consists of lead identification module with both automated and manual process. The portal is equipped with a functionality of email verification, too with ‘Pay once, use lifetime’ provision.
The portal provides the data to the client regarding the numbers of emails clicked, opened, replied, bounced, or dripped etc. The employee can also set a date and time to run the configured campaign. A marketer can define the team of people with their email addresses to work upon a campaign.There are billing and payment integrations for monthly and yearly subscription plans.
The Challenges
- Automation of Bulk EmailsAt a time,at least1000 emails in bulk should be sent. The chances of one email failure affecting others were huge. Dealing with the SMTP server for 1000+ emails was a quite tough task.
- Retrieval of statistics for each defined eventEverytime the marketer should be aware of the success of the event. This depends on the number of emails opened, clicked, dripped, replied and deleted even. It was a huge task to retrieve this information from various email providers.
- Chart, tabular and graphical representation of dataThe client asked the graphical representation of analytics in terms of how many emails sent, opened, clicked, dripped, replied and deleted. Even the client asked for the graphical representation of valid and invalid email statistics, too.
- Integration With Braintree for subscription paymentFor the subscription payment, there is a gateway called Braintree. It was quite complex integration to handle as it involves a lot many processes to be followed.
Tech Stack
NodeJS
Amazon Webservices
PHP
HTML5
MySQL
Result
10,000+ Enrolled Customers
More than 10,000 persons purchased various subscription plans from the client.24% Increase In Response Ratio
Smart reply generated from automated system delivered a boost in response ratio.60% Subscription Retention Rate
60% users renewed the subscription because they noticed high sales in their business.1 million + Emails Sent & $33,500+ Revenue Generated
Automated email campaign runner sent more than 1 million emails and generated $33,500 revenue for the client.
