Intelligent Email Campaign that Tracks the Success
About Client
The client is an entrepreneur with many successful business ventures in the USA. His company distributes software to the leading businesses to optimize their workflow and operations.He is keen on providing innovative solutions. After a success story of each venture, he takes an exit from the project and moves forward towards another innovation. For years, Brainvire has been supporting the client for various IT requirements.
About Product
The product is a responsive web-based application which makes the sales and marketing person’s job quite easy. The application is all about running an email campaign towards the list of email addresses. But the Application’s USP is its automated smart response & multiple follow up mechanism. Which means it lets you configure follow up or reply emails for defined events along with its scheduling time as well. Plus, it’s equipped with the graphical and statistical representation of data which lets marketer understand the effectiveness of the campaign. Furthermore, it consists of lead identification module with both automated and manual process. The portal is equipped with a functionality of email verification, too with ‘Pay once, use lifetime’ provision.
The portal provides the data to the client regarding the numbers of emails clicked, opened, replied, bounced, or dripped etc. The employee can also set a date and time to run the configured campaign. A marketer can define the team of people with their email addresses to work upon a campaign.There are billing and payment integrations for monthly and yearly subscription plans.
How we did it ?
Mail Tracking With Statistics
Graphical Representation Of Data
Braintree Payment Integration
Challenge: Automation of Bulk Emails
At a time,at least1000 emails in bulk should be sent. The chances of one email failure affecting others were huge. Dealing with the SMTP server for 1000+ emails was a quite tough task.
Solution:
Brainvire’s talent pool came up with an AWS lambda service technology which is known for the bulk email features. Plus, SES technology ensured the successful delivery of emails. The use of these services brought the active and bug-free automated bulk email sending module.
Challenge: Retrieval of statistics for each defined event
Everytime the marketer should be aware of the success of the event. This depends on the number of emails opened, clicked, dripped, replied and deleted even. It was a huge task to retrieve this information from various email providers.
Solution:
In past, Brainvire developed quite good numbers of application dealing with emails. So this time also, the developers came up with a GmailPostNotification API and integrated it with the application. This integration helped to fetch the data for each event such as opened, clicked, dripped, replied and deleted.
Challenge: Chart, tabular and graphical representation of data
The client asked the graphical representation of analytics in terms of how many emails sent, opened, clicked, dripped, replied and deleted. Even the client asked for the graphical representation of valid and invalid email statistics, too.
Solution:
Brainvire’s experienced developers used a JavaScript plugin called High Chart for the graphical representation. After this plugin was applied, it became quite manageable to showcase analytics in charts, tabs,and graphics.
Challenge: Integration With Braintree for subscription payment
For the subscription payment, there is a gateway called Braintree. It was quite complex integration to handle as it involves a lot many processes to be followed.
Solution:
Having a strong hold on payment gateway integration, the Brainvire team understood the Braintree API integration mechanism and did implement it. QA team ensured its success through continuous and diversified testing and as a result, a successful integration with Braintree was established.Result
10,000+ Enrolled Customers
More than 10,000 persons purchased various subscription plans from the client.
24% Increase In Response Ratio
Smart reply generated from automated system delivered a boost in response ratio.
60% Subscription Retention Rate
60% users renewed the subscription because they noticed high sales in their business.
1 million + Emails Sent & $33,500+ Revenue Generated
Automated email campaign runner sent more than 1 million emails and generated $33,500 revenue for the client.Client Testimonials
Mr Craig Agranoff
The best thing about Brainvire is Compatibility. Whenever we have a query Brainvire is always ready (24*7) to take care and resolve our issues. We would suggest them to everybody for their Web Design and Development need. Great quality of works and brilliant employees.
Mr Clarke Verdel
Brainvire is a professional company with professional developers who understand the problems that we are facing as a company. Outsourcing my projects at Brainvire saves me valuable time because they work efficient and they unburden me from the actual time management.
Mr Matthew
We have dealt with a lot of web development firms and other tech support companies, none come close to Brainvire. We would recommend them to everyone. Great quality of work and brilliant employees.
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