Marketplace for Online Exchange of Digital Advertising Space
About
By reaching the top of the advertising world, the client has gained expertise in the world of advertising and publishing. They aim to provide advertisement solutions for companies that are looking to expand their business. They have experience in providing advertising solutions on various platforms such as mobile display, video, etc.
Project Highlights
To help the client in catering to their services in a better way, Brainvire developed an interactive platform where customers can exchange or demand ad services easily. An easy signup portal developed with the help of Magento technology enables the users to register with the client’s agency and hence streamlines the ad-management process.
The Challenges
- Meeting the latest requirementsThe large advertisement market and its high competition made it difficult for the client to pitch for a new advertising agency.
- Robust InfrastructureThe clients wanted a state-of-the-art infrastructure for their platform that does not get stuck due to heavy loads.
- Fast serversIn the world of the advertising agency, the speed of the platform is a really big issue.
- Marketing based on locationThe advertisements work better when they are sorted as per their geographical location.
Result
A fast platform for buying or selling ads
The excellent server-based platform helped the client to trade ads efficiently without any bottlenecks.Targeted ad display
With the help of the latest features like geographical targeting and real-time bidding, advertisements reached the right audience.Customized ad display
The Magento technology-based infrastructure enabled the client to display the best ads on the top that leaves a strong impact on the audience.Quick sign-ups
The sign-up portal enables the customers to stay connected with the client’s agency and also enables them to choose their products over a few clicks.
