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Web App Development
Node JS
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Advertising
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About Client

Client is an ad network company offering expert advertising and publishing solutions to meet the needs of the advertising firms and the publishers. They provide ad solutions to gain monetary benefits by various platforms like mobile, display, video etc.

Business Challenges

Advertising is one of the highly competitive industry sectors in the present era with a number of ad publishing and advertising firms as well as ad networks turning around to provide different advertising solutions for the needs of publishers, advertisers and enterprises.

One of the biggest challenges that the advertising sector today faces is to have the servers with unsurpassable efficiency in delivering bulk advertisements at a time so that the needs of ever-rising marketing and advertising can be sufficed.

In the dynamic advertising scenario, there arises a need for delivering right advertisements at the right time and to the right audience. Hence, it is required that relevant ads are found based on various factors to match with the needs of the target audience and then are displayed to them in shortest time possible.

These challenges in advertising industry were a matter of concern for the client business as well and hence they required an efficient solution to deliver quality advertising and efficient ad publishing solutions.

Solution

Brainvire offered an efficient ad server/ad exchange solution to meet the needs of the client. They developed an online marketplace where advertisers and publishers can buy and sell their ad space for efficient advertising.

Here the advertisers can sign up and create advertisements for their business and target them to specific audience on the basis of factors like time to show up the ad, region to target etc. The system could match the ads according to keywords, interests or behavior of specific audience group and display these ads only to the right audience to drive better results.

The advertisements are displayed to the users based on a real time bidding process where each and every impression of the visitors on the ad publisher’s website is subjected to bidding by the advertisers. The ad of advertiser who has bid the highest shall be displayed on the publisher’s website to the specific user.

Features

  • Advertisers can sign up and create advertisements
  • Targeting advertisements to display on a specific required time
  • Displaying advertisements based on targeted keywords
  • Geographical targeting for displaying ads only to the visitors of specific regions or locations
  • Implementing the matching algorithm to show up the ads only to the relevant or the right audience
  • Real time bidding process to display ads of the advertisers who have bid the highest for the ad space on publisher’s website

Result

  • Advertisers and publishers can easily buy and sell ad space online
  • Only the best advertisements are displayed to the right audience
  • Advertisements can be displayed on specific time and in specific geographical locations based on advertiser’s needs
  • Real time bidding enables advertisers to show up their ads on specific website according to their needs

Client Saying

If you're starting a new business or want to upgrade an existing site, I strongly recommend…
Mr. Manjesh Singh
CTO
Daniel Coburn, the president of Bragshare.com gives the honest opinion regarding his experience working with Brainvire…
Mr. Daniel Coburn
Chad Gundry, the CEO of Bragshare.com says that he has worked extensively with Brainvire team since…
Mr. Chad Gundry
The best thing about Brainvire is Compatibility. Whenever we have a query Brainvire is always ready…
Mr Craig Agranoff
Brainvire is a professional company with professional developers who understand the problems that we are facing…
Mr. Clarke Verdel

Latest Happenings

  • 17 Mar 2017
    Brainvire - Walmart Collaboration Hits Another Retail Height [ + ]
  • 03 Mar 2017
    Brainvire’s Vision for Becoming the Global Mobile Dominant Strengthens with MWC17 [ + ]
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