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Mobile-Based Ad Publishing Platform

Categories : Advertising, All, Mobile and Wireless

Client Requirement

This system is to provide a platform for Mobile Advertisers. It aims to provide a platform to all the Advertisers and Publishers across the world for mobile sites.

The client required Mobile-Based Ad Publishing Platform with the help of this system, the advertisers can advertise their products/services on publisher’s mobile sites to increase sales thus increasing the revenue generation. The advertisers would only require paying based on the effective views and visits of their advertisement on the publisher’s network.

The publisher can earn revenue by publishing ads from various advertisers on their mobile sites. Client would be taking their share from the revenue earned by the publishers while providing services.

The system provides a vast opportunity to its advertisers by allowing them to reach their target audience by configuration to advertise based on the users location. It provides freedom to the advertiser by allowing them to display their ads based on user’s geographical location within certain miles. This way, the advertiser can target specific products/services to a very limited and relative audience resulting into more ROI on their advertisement

Project Challenges

Team faced the following challenges:
  • Identifying the user’s geographical location based on the latitude and longitude for their mobile devices and catering them with relative advertisements.
  • Allowing the site to handle millions of request from publisher’s network at the same time without slowing down.
  • Harmonizing the simultaneous execution of various integrated features and options while maintaining consistent load balance.
  • Ensuring safe and secure transfer of data while integrating third-party APIs and JavaScript compatible for all the browsers.
  • Developing a sturdy and dependable framework to support the real-time updation of content on the site.

Technologies Used

Operating System & Server Management Red Hat Linux OS, Multi-Server Architecture with Staging & Production Environment through Version Controlling releases, Server Optimization, Security & SSL Implementation, Scheduler for Back-ups, Alert Monitoring System Integration, Server Performance Tuning at regular intervals, Software Firewall Configuration & Maintenance
Development Tools & Environments PHP5+, Zend Studio, Symfony Framework, Microsoft Visio, AJAX, Java Script, HTML5, CSS3, SVN etc.
Database MYSQL Database Server, DB Clustering, DB Optimization, Master Slave Replication, Query Optimization, Scheduler for Backups


Project Leader 1
Developers 1
Designers 1
Quality Assurance Testers 1


The following four-tier development approach was adopted to equip the site with numerous features and functionality mentioned below:
  • The Database layer containing MySQL Server Database, Tables, Triggers and so on.
  • The Data Access layer containing the Data Access DLL responsible for accessing data from the database.
  • The Business layer DLL consisting of all the business logic procedures for modules such as Advertisers, Publishers, Banners, Payment Reports, Earning Reports etc.
  • The User Interface layer which formed the Graphical User Interface of the website.


N-tier architecture was adopted to efficiently meet the needs of the enormous website. Following are the layers involved which are loosely coupled with each other:
  • User Interface Layer: This will include the page level layer which will be accessing the other layers beneath to present the data.
  • Business Specific Layer: This acts as a bridge between the User Interface layer and the Database Layer. This will contain all the business logic for the different components involved in the project.
  • Database Specific Layer : This acts as a bridge between the physical database and the business logic accessing the data.
  • Physical Database Layer : This includes MySQL with the tables, views and stored procedures.

Development Highlights

The design approach was built around PHP5 and MySQL SERVER 5 due to the nature of the website. Modules like Advertisers, Publishers, Banner Management and Payment facilities were developed in PHP such that they can be executed directly from the UI layer. In order to most effectively access the database in an object-oriented context, an interface translating the object logic to the relational logic was used to communicate with the relational databases in an object-oriented manner. An intermediary abstraction layer was created for accessing data from the database.

The UI layer was kept free of any business logic with images, applications and data being called from their respective servers. Web usability guidelines were strictly followed during development and the interface was made easily navigable through judicious use of AJAX, CSS and HTML controls. The site was developed and fully functional within a span of 4 months.

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