Categories : Advertising, All, Mobile and Wireless
This system is to provide a platform for Mobile Advertisers. It aims to provide a platform to all the Advertisers and Publishers across the world for mobile sites.
The client required Mobile-Based Ad Publishing Platform with the help of this system, the advertisers can advertise their products/services on publisher’s mobile sites to increase sales thus increasing the revenue generation. The advertisers would only require paying based on the effective views and visits of their advertisement on the publisher’s network.
The publisher can earn revenue by publishing ads from various advertisers on their mobile sites. Client would be taking their share from the revenue earned by the publishers while providing services.
The system provides a vast opportunity to its advertisers by allowing them to reach their target audience by configuration to advertise based on the users location. It provides freedom to the advertiser by allowing them to display their ads based on user’s geographical location within certain miles. This way, the advertiser can target specific products/services to a very limited and relative audience resulting into more ROI on their advertisement
|Operating System & Server Management||Red Hat Linux OS, Multi-Server Architecture with Staging & Production Environment through Version Controlling releases, Server Optimization, Security & SSL Implementation, Scheduler for Back-ups, Alert Monitoring System Integration, Server Performance Tuning at regular intervals, Software Firewall Configuration & Maintenance|
|Development Tools & Environments||PHP5+, Zend Studio, Symfony Framework, Microsoft Visio, AJAX, Java Script, HTML5, CSS3, SVN etc.|
|Database||MYSQL Database Server, DB Clustering, DB Optimization, Master Slave Replication, Query Optimization, Scheduler for Backups|
|Quality Assurance Testers||1|
The design approach was built around PHP5 and MySQL SERVER 5 due to the nature of the website. Modules like Advertisers, Publishers, Banner Management and Payment facilities were developed in PHP such that they can be executed directly from the UI layer. In order to most effectively access the database in an object-oriented context, an interface translating the object logic to the relational logic was used to communicate with the relational databases in an object-oriented manner. An intermediary abstraction layer was created for accessing data from the database.
The UI layer was kept free of any business logic with images, applications and data being called from their respective servers. Web usability guidelines were strictly followed during development and the interface was made easily navigable through judicious use of AJAX, CSS and HTML controls. The site was developed and fully functional within a span of 4 months.