Categories : Advertising, All, Case Study, Mobile and Wireless
About product
This system is a web portal for Mobile Advertisers. It aims to provide a platform to all the Advertisers and Publishers across the world for mobile sites.
Business Challenges
The client asked for ad Publishing platform for advertisers and publishers. The client required a solution which let advertisers find publishers who can showcase their products/services. The publishers earn revenues by effective views and visits. The solution should enable the publisher to target advertisers depending on different geographical locations. Same way, theadvertiser can also target specific products/ service as per limited areas. The client’s revenue calculation has to be accurately done as per publisher’s revenue earning.
Solution
Within 4 months of thespan, Brainvire team developed a portal which is built on PHP5 and MySQL server. Modules like Advertisers, Publishers, Banner Management and Payment facilities were developed in PHP such that they can be executed directly from the UI layer.Identifying the user’s geographical location based on the latitude and longitude for their mobile devices and catering them with relative advertisements was something really crucial part of development. An intermediary abstraction layer was created for accessing data from the database. Web usability guidelines were strictly followed during development and the interface was made easily navigable through judicious use of AJAX, CSS and HTML controls.
Features
- Fully functional Ad publishing platform
- Account management system for publishers
- Strong integration with different payment gateways
- Advertisers can access different publishing mediums
- Access to location-based publishing mediums to showcase products for specific areas
- Publishers can also set the location preference
- Different revenue calculation system for client as per different mediums provided by publishers
- Payment system as per effective views and visits to benefit advertiser
- Appealing GUI
- Secure and scalable
Result
- The portal has acted as a win-win model of the medium between publishers and advertisers.
- Because of the portal, the publisher has widened the reach of its customers and by thus revenues are increased for publishers.
- This portal enables the advertisers to target their products/ services to different publishing medium. Advertiser’s time and energy behind searching for each and every publishing medium are saved.
- Location-based advertising has provided acustomised experience to advertisers.
- The payment system as per effective views and thevisithaveestablished the portal as the customer-oriented portal.
- The secure and scalable solution has renewed the portal with the trustworthiness.
- The solution doesn’t slow down even after millions of users access it at the same time.