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Home / Case Studies / Fresh Pool Supply

/ Case Study · Retail

A Pool Supply Retailer Streamlines on Odoo. POS, Vendors, and Loyalty in One.

/ The engagement

An Odoo ERP for Pool Retail.

Fresh Pool Supply is an online retailer offering homeowners and pool professionals high-quality pool equipment and supplies from reputable brands. Brainvire implemented Odoo ERP to replace an earlier system, adding a POS for the brick-and-mortar store, a vendor API for automated vendor management, a loyalty program to retain regulars, and an email marketing module for engagement.

Odoo POSVendor APILoyalty SystemEmail Marketing
OdooERP migration
POSFor retail store
VendorAPI integrated
LoyaltyProgram live

/ About the client

Fresh Pool Supply

Fresh Pool Supply is an online retailer offering homeowners and pool professionals high-quality swimming pool equipment and supplies. Its range covers pool chemicals, cleaners, pumps, filters, heaters, and accessories from reputable brands, and it approached Brainvire to enhance the customer experience and streamline business processes.

Brainvire implemented Odoo ERP to replace the system Fresh Pool Supply relied on. This migration, plus POS and vendor API integration, brought better inventory management, streamlined sales and accounting, an enhanced customer experience, and clearer data visibility through a user-friendly interface.

/ The approach

Design, architecture, and features, shipped as one program.

/01POS

Store, connected

The brick-and-mortar store needed an online point of sale, so the team built a product master and implemented Odoo POS to tie the physical store into the platform.

/02Vendors

Management, automated

Manual vendor management ate time, so Odoo customizations and a vendor API integration automated the work and reduced manual intervention.

/03Loyalty

Regulars, retained

The client wanted to keep regular customers, so Odoo's loyalty system and POS reward them with points, offers, and discounts.

/04Email

Customers, engaged

Existing and new customers needed nurturing, so an email marketing module reaches them at various touchpoints in their journey and shares promotions.

/ What stood in the way

Four problems, solved without a maintenance window.

Select a challenge to see how it shaped the build.

/01 Implementing a POS →
/02 Vendor management →
/03 Customer retention →
/04 Email marketing →

Implementing a POS

The client wanted an online point of sale for its brick-and-mortar store. Based on the business requirement, the team created a product master and implemented Odoo POS for the client.

Vendor management

The client wanted to reduce manual intervention and make vendor management more seamless. With Odoo customizations built around the client's needs and resources, the team integrated a vendor API to boost management automation.

Customer retention

The client wanted a loyalty system to retain and engage regular customers. The team implemented Odoo's loyalty system and POS to enhance the regular customer's experience and retain them via loyalty points, offers, and discounts.

Email marketing

The client wanted an email marketing solution to engage existing customers and welcome new ones. The team strategized and implemented an email marketing module to reach customers at various touchpoints and share promotions.

/ Product screens

The delivered experience.

The interface people actually use.

Fresh Pool Supply delivered interface, screen 1/01Storefront
Fresh Pool Supply delivered interface, screen 2/02POS
Fresh Pool Supply delivered interface, screen 3/03Vendors
Fresh Pool Supply delivered interface, screen 4/04Loyalty
Fresh Pool Supply delivered interface, screen 5/05Email

/ The results

What changed, in numbers.

Seamless Operations The client sharpened business operations and can track processes, challenges, and results through the Odoo implementation.
Automated Vendor management The vendor API integration with Odoo customizations gave a clearer view of vendor products, prices, and quantities and cut manual effort.
Better Customer retention The client retained regular customers and made them feel valued with exclusive offers and discounts through the loyalty program.
Increased Engagement Engagement-driven email strategies lifted customer engagement and improved the overall experience.

/ Next step

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