About

Ajmal Perfumes is a renowned manufacturer, supplier, and distributor of oil-based perfumes. It was started in 1950 in Assam, India, and is now based in Dubai, UAE. Ajmal Perfumes needed to revolutionize the way they worked, so they hired Brainvire to power the digital ecosystem by integrating SAP ERP, Odoo CRM, and Odoo POS to scale sales and marketing.

Project Highlights

Odoo POS was implemented across all stores worldwide to improve in-store and online purchasing. Orion ERP and MRP software were implemented to enable accounting, procurement, and sales. While Ajmal Perfumes already had a CRM and a loyalty program system, Odoo CRM was adopted because they wanted a flexible and user-friendly CRM platform. Brainvire incorporated Ajmal Perfumes' loyalty program demands into the company's Odoo CRM and Odoo POS.

The Challenges

  • Multi-store Management:
    A solid management system was needed to manage 250+ stores located across 5 different countries
  • Capillary to Odoo Migration:
    Replacing the legacy system-Capillary to Odoo loyalty system.
  • Customer Tier Management:
    A management system to strategically handle customer needs
  • Odoo and SAP Integration:
    To handle business processes seamlessly on a higher level

Tech Stack

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    SAP

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    Odoo

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    PostgreSQL

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    Python

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    Jira

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    Magento 2 Community

Result

  • Multilingual Platform

    250+ retail stores with a global customer database that can be accessed from any store. Each online platform can be surfed in two languages: English and Arabic.

  • Friendly Customer-Retention System

    Developed a system to reward continued patronage. Each customer's loyalty points are tracked as they are earned and spent automatically.

  • Managing Different Levels of Customers

    The system will automatically place the buyer into one of the available tiers based on their purchasing habits. Furthermore, the algorithm raises or lowers the customer's tier according to their spending habits.

  • Interactive System

    The crone job to synchronize data between Odoo and SAP and SAP and Odoo is conducted automatically.
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Client Review

Debdatta Bagchi

Debdatta Bagchi

IT Head/Manager - Ajmal Perfumes

“I was impressed by their transparency and deep understanding of our needs. They helped us expand and revamp our infrastructure with a very keen eye for details and actionable recommendations.”
Verified On Clutch

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