The client is Atlanta, GA based, one of the largest wholesale supplier of the country with more than 50 years of experience. With 300+ suppliers and distribution centers all over the US, the client is into the selling of 11,000 + products online such as party products, janitorial, food products, and more. The client’s USP is quickest shipping and best shipping policies that customer trusted for years.
For 8500+ products, the products descriptions were framed with alluring contents towards converting a user to a customer. The product descriptions should be written in a way that it immediately attracts the user’s mind, leaves a dip impression and tempts the users such as bakery owners, restaurant owners, and other wholesale consumers to buy a product on a larger scale.
Brainvire’s highly creative writers researched the products extensively and explored the USPs of each product including minute details that matter. With extensive research and intense creativity, writers came up with the impressive contents that client immediately approved and applied for its copyrights to preserve such powerful product descriptions.
Employing social media strategies to boost user engagement was a tough task. Especially when social media profiles were totally blank. The competitors social media profiles had vast followers, the client social media profiles had a poor number of followers. For Pinterest and Instagram, the profiles were totally blank.
Brainvire’s experienced digital marketing team intelligently planned the social media strategies for each platform Facebook, Google+, Twitter, Pinterest, and Instagram. The team created accounts on each platform, get them verified, and made them active ones with useful products, offers, tips, discounts etc. Plus, the System is established to schedule a daily post on every medium.
For more than 11,000 products, On Page SEO details such as Meta description, header, title, schema implementation, and alter tags were required to be coded and configured in a limited time period.
Brainvire Digital Marketing experts used an in-house application crafted by Brainvire developers. This application dynamically generated required attributes as per SEO guidelines. Rest, details were crafted manually and the experts configured everything to make the website totally SEO friendly.
The competitors had already opted for the SEO and were ranking high on Google. Plus, the keywords were generic. To cope up with the competitors and to stay ahead, effective strategic planning was a huge challenge.
The team analyzed competitor website and strategies. Plus the team found out the USPs of the client company where it can beat the competition. The backlinks and keywords were identified and the strategies such as link building, high domain authority backlinks, PPC links, and forum participation were given the shape to bring the high ranking in Google US.