US’ Wholesale Supplier Noted A Boosting Sale Via Successful Digital Marketing
About Client
The client is Atlanta, GA based, one of the largest wholesale supplier of the country with more than 50 years of experience. With 300+ suppliers and distribution centers all over the US, the client is into the selling of 11,000 + products online such as party products, janitorial, food products, and more. The client’s USP is quickest shipping and best shipping policies that customer trusted for years.
How we did it ?
Social Media Marketing
On Page SEO for 11,000+ products
Google Ranking
Challenge: Crafting Quality and eye catchy content that converts
For 8500+ products, the products descriptions were framed with alluring contents towards converting a user to a customer. The product descriptions should be written in a way that it immediately attracts the user’s mind, leaves a dip impression and tempts the users such as bakery owners, restaurant owners, and other wholesale consumers to buy a product on a larger scale.
Solution:
Brainvire’s highly creative writers researched the products extensively and explored the USPs of each product including minute details that matter. With extensive research and intense creativity, writers came up with the impressive contents that client immediately approved and applied for its copyrights to preserve such powerful product descriptions.
Challenge: Creating Full-fledged Social Media Profiles from blank ones
Employing social media strategies to boost user engagement was a tough task. Especially when social media profiles were totally blank. The competitors social media profiles had vast followers, the client social media profiles had a poor number of followers. For Pinterest and Instagram, the profiles were totally blank.
Solution:
Brainvire’s experienced digital marketing team intelligently planned the social media strategies for each platform Facebook, Google+, Twitter, Pinterest, and Instagram. The team created accounts on each platform, get them verified, and made them active ones with useful products, offers, tips, discounts etc. Plus, the System is established to schedule a daily post on every medium.
Challenge: On Page SEO for Each product page
For more than 11,000 products, On Page SEO details such as Meta description, header, title, schema implementation, and alter tags were required to be coded and configured in a limited time period.
Solution:
Brainvire Digital Marketing experts used an in-house application crafted by Brainvire developers. This application dynamically generated required attributes as per SEO guidelines. Rest, details were crafted manually and the experts configured everything to make the website totally SEO friendly.
Challenge: Strategizing to convert poor ranking to higher one
The competitors had already opted for the SEO and were ranking high on Google. Plus, the keywords were generic. To cope up with the competitors and to stay ahead, effective strategic planning was a huge challenge.
Solution:
The team analyzed competitor website and strategies. Plus the team found out the USPs of the client company where it can beat the competition. The backlinks and keywords were identified and the strategies such as link building, high domain authority backlinks, PPC links, and forum participation were given the shape to bring the high ranking in Google US.
Result
32% boost in sales
The addition of descriptive and clean product descriptions helped generate more sales.
Improved Organic Traffic
Within just one month organic traffic increased by 35.63% and social traffic went high by 27.78%
20+ keywords in Top ranking of Google US
Out of 50 keywords, 20+ keywords got top rank in Google US
Error Free and User-friendly Website
Within just one month, 1200+ errors were rectifiedClient Testimonials
Mr. Craig Agranoff
The best thing about Brainvire is Compatibility. Whenever we have a query Brainvire is always ready (24*7) to take care and resolve our issues. We would suggest them to everybody for their Web Design and Development need. Great quality of works and brilliant employees.
Mr. Clarke Verdel
Brainvire is a professional company with professional developers who understand the problems that we are facing as a company. Outsourcing my projects at Brainvire saves me valuable time because they work efficiently and they unburden me from the actual time management.
Mr. Matthew
We have dealt with a lot of web development firms and other tech support companies, none come close to Brainvire. We would recommend them to everyone. Great quality of work and brilliant employees.
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