A US Wholesaler Triggered Sales With Digital Marketing

Tech Stack

Google Analytics
Google Search Console
Google Webmaster
SEO
SpyFu

About Client

The client is Atlanta, GA based, one of the largest wholesale supplier of the country with more than 50 years of experience. With 300+ suppliers and distribution centers all over the US, the client is into the selling of 11,000 + products online such as party products, janitorial, food products, and more. The client’s USP is quickest shipping and best shipping policies that customer trusted for years.

About Product

Brainvire analyzed the requirement of the client in detail. To provide the best results, we started with content creation for 8500+ products. Some social media campaigns and optimization tacticsts were used. On-Page SEO for 11,000+ products helped us to achieve a higher Google Ranking. Within just one month, 1200+ errors were rectified. A 32% boost in sales was observed.

before

The Challenges

before-ring

Crafting Quality and eye catchy content that converts

For 8500+ products, the products descriptions were framed with alluring contents towards converting a user to a customer. The product descriptions should be written in a way that it immediately attracts the user’s mind, leaves a dip impression and tempts the users such as bakery owners, restaurant owners, and other wholesale consumers to buy a product on a larger scale.

Brainvire’s highly creative writers researched the products extensively and explored the USPs of each product including minute details that matter. With extensive research and intense creativity, writers came up with the impressive contents that client immediately approved and applied for its copyrights to preserve such powerful product descriptions.

Solution

The Challenges

Strategizing to convert poor ranking to higher one

The competitors had already opted for the SEO and were ranking high on Google. Plus, the keywords were generic. To cope up with the competitors and to stay ahead, effective strategic planning was a huge challenge.

The team analyzed competitor website and strategies. Plus the team found out the USPs of the client company where it can beat the competition. The backlinks and keywords were identified and the strategies such as link building, high domain authority backlinks, PPC links, and forum participation were given the shape to bring the high ranking in Google US.

Strategizing to convert poor ranking to higher one

Crafting Quality and eye catchy content that converts

For 8500+ products, the products descriptions were framed with alluring contents towards converting a user to a customer. The product descriptions should be written in a way that it immediately attracts the user’s mind, leaves a dip impression and tempts the users such as bakery owners, restaurant owners, and other wholesale consumers to buy a product on a larger scale.

Brainvire’s highly creative writers researched the products extensively and explored the USPs of each product including minute details that matter. With extensive research and intense creativity, writers came up with the impressive contents that client immediately approved and applied for its copyrights to preserve such powerful product descriptions.

Creating Full-fledged Social Media Profiles from blank ones

Employing social media strategies to boost user engagement was a tough task. Especially when social media profiles were totally blank. The competitors social media profiles had vast followers, the client social media profiles had a poor number of followers. For Pinterest and Instagram, the profiles were totally blank.

Brainvire’s experienced digital marketing team intelligently planned the social media strategies for each platform Facebook, Google+, Twitter, Pinterest, and Instagram. The team created accounts on each platform, get them verified, and made them active ones with useful products, offers, tips, discounts etc. Plus, the System is established to schedule a daily post on every medium.

Creating Full-fledged Social Media Profiles from blank ones

On Page SEO for Each product page

For more than 11,000 products, On Page SEO details such as Meta description, header, title, schema implementation, and alter tags were required to be coded and configured in a limited time period.

Brainvire Digital Marketing experts used an in-house application crafted by Brainvire developers. This application dynamically generated required attributes as per SEO guidelines. Rest, details were crafted manually and the experts configured everything to make the website totally SEO friendly.

Strategizing to convert poor ranking to higher one

The competitors had already opted for the SEO and were ranking high on Google. Plus, the keywords were generic. To cope up with the competitors and to stay ahead, effective strategic planning was a huge challenge.

Crafting Quality and eye catchy content that converts

For 8500+ products, the products descriptions were framed with alluring contents towards converting a user to a customer. The product descriptions should be written in a way that it immediately attracts the user’s mind, leaves a dip impression and tempts the users such as bakery owners, restaurant owners, and other wholesale consumers to buy a product on a larger scale.

Creating Full-fledged Social Media Profiles from blank ones

Employing social media strategies to boost user engagement was a tough task. Especially when social media profiles were totally blank. The competitors social media profiles had vast followers, the client social media profiles had a poor number of followers. For Pinterest and Instagram, the profiles were totally blank.

On Page SEO for Each product page

For more than 11,000 products, On Page SEO details such as Meta description, header, title, schema implementation, and alter tags were required to be coded and configured in a limited time period.

Strategizing to convert poor ranking to higher one

The competitors had already opted for the SEO and were ranking high on Google. Plus, the keywords were generic. To cope up with the competitors and to stay ahead, effective strategic planning was a huge challenge.

Result

32% boost in sales
The addition of descriptive and clean product descriptions helped generate more sales.
20+ keywords in Top ranking of Google US
Out of 50 keywords, 20+ keywords got top rank in Google US
Improved Organic Traffic
Within just one month organic traffic increased by 35.63% and social traffic went high by 27.78%
Error Free and User-friendly Website
Within just one month, 1200+ errors were rectified

Client Testimonials

I would recommend Brainvire to anyone. They’re a very talented group of software engineers. They’ll tackle any challenges and take scope changes in stride. Along with their responsiveness, their team is communicative and dedicated.

Mike Luhtanen

Founder - Creative LLC

152 Reviews

“They handle all their work with a personal touch, which encourages a continued long-term partnership.Their deliverable are reliable thanks to vigorous QA testing. I would recommend Brainvire to anyone. ”

Mike Luhtanen

Founder, Creative LLC

5 months ago