Categories : Advertising, All
Affiliate Network Portal with PPC Management online system is an exhaustive PPC Management System through which the users can manage their PPC advertising activities.
The system offers comprehensive features to link PPC accounts to Google, Yahoo, MSN and other search engines to optimize the product visibility.
Users can participate in bidding for PPC accounts of different search engines and control their bidding budget through the unique single system.
The system features options for users to track the success of their PPC advertising and accounts.
The system also offers two unique conveniences. They are:
Bid Automation includes jamming, surfing and shadowing. Through ROI Automation the client can set the desired ROI metrics such as CPA, CPC and CPT.
|Operating System & Server Management||Red Hat Linux OS, Multi-Server Architecture with Staging & Production Environment through Version Controlling releases, Server Optimization, Security & SSL Implementation, Scheduler for Back-ups, Alert Monitoring System Integration, Server Performance Tuning at regular intervals, Software Firewall Configuration & Maintenance|
|Development Tools & Environments||PHP5+, Apache Web Server, AJAX, Java Script, HTML5, CSS3 etc.|
|Database||MYSQL Database Server, DB Clustering, DB Optimization, Master Slave Replication, Query Optimization, Scheduler for Backups|
|Quality Assurance Testers||2|
PHP and MYSQL Server formed the basis of development as the site was rich with user data and featured extensive capabilities for online advertising management. Ad Zones, User PPC Profiles, Uploads and other modules were developed in PHP such that they can be executed directly from theUI layer. These PHP files consisted of all the business logics used for respective modules like Save (Add/Update), Delete, Get Single Object, Get Multiple Objects for Listing and were designed to be capable of handling many more logics which were not related to the database.
The Data Access layer contained the libraries responsible for accessing data from the database and built a generic query for insert, update, delete and select depending on the business class. All business layer components were coded to use this library for data accessing process from database. Stored procedures were used only for complex retrieval of data from multiple tables and were entirely avoided with conditional syntax to ensure smooth performance of the website. The UI layer was kept free of any business logic with images, applications and data being called from their respective servers. Sub-domains were used for the different areas of the website to guarantee scalability.
The system managed the entire gamut of PPC advertising related activities successfully handling all the user accounts, advanced analytics and bid & ROI automations amongst others. Personalized account features included customizable search engines, different indexing facilities, complex conversion tracking, intricate billing details and enhanced management of quota units. Various keyword-related enhancements like keyword research, bidding, scheduling, day parting and geotargeting were incorporated to increase the productivity of Bid Automation.
The advanced analytics included detailed performance reports for all the aspects of PPC management and an exhaustive competitor analysis. The system excelled at offering advanced ROI automation options in addition to a Bulletin forum. The site was developed and fully functional within a span of 4 months.