An Enhanced Local Search Directory Portal Records 96% Spurt In Revenues
About Client
The client is into India’s leading local search directory business having a presence in multiple states. The client possesses a huge business base and that’s the reason, it’s become popular over users. The client had a website which wasn’t as per the modern requirements and was giving nightmares when users used to search for something. Because of the performance issues and for future scopes, the client approached Brainvire to develop a new web portal covering all the aspects.
About Product
The product is a full-fledged local search directory portal with an appealing feature-rich front end for information seekers and business owners and a robust-full functional backend for admin. Apart from the regular search directory features, there is a menu called ‘software’ which provides the software being sold by a client. Furthermore, the application is also equipped with ads which can be set from the backend. Moreover, admin can post latest offers and deals provided by the business owners and once posted, the offer details would start appearing on the business pages.
At the front end, the portal is equipped with a filter mechanism for a search. The portal provides a menu for the different business categories like property, food, transportation, beauty, healthcare and more. Plus, it auto-detects the user location and displays the relevant information as per the location. The user can search as per category, location, service criteria. The portal offers various subscription plans including free listing and paid listed to the business owners. Once registered, the business owners can add and manage their business details through the same portal.
At the back end, an administrator can do multiple things. An admin can manage subscription plans, CMS pages, users & business listing, and even software pages. Plus, an admin is authorized to send newsletters to the subscribers.
How we did it ?
Non-scalable Website
Issues with Existing Server
Auto Location Access
Challenge: UI was not user-friendly and eye catchy
The previous website was not up to the mark in terms of UI. The users didn't find it engaging and appealing enough. The user engagement was quite poor before.
Solution:
Brainvire’s creative designers provided various themes to the client which can go with the website concept. After user selected the theme, the developers implemented that theme in the application. Plus, the portal is developed in a complete user-friendly manner such as auto location detection, faster search results etc.
Challenge: Lack of crucial features
The previous website wasn’t equipped ad posting, search filter, free listing subscription plan, and a panel where business owners can manage their business listings.
Solution:
Brainvire’s experienced WordPress developers developed the whole portal and came up with a fully functional web portal with strong backend and frontend both.
Challenge: Performance Issues with Existing Server
The existing web server performance wasn’t up to the mark. The performance issues such as web pages loading, website response time etc. weren’t in good shape. Plus, the server license was also about to expire.
Solution:
Brainvire’s technical team suggested the AWS (Amazon Web Server). Convinced by the benefits of AWS server, the client thumbed up for it. Brainvire’s developers migrated the whole application to the AWS server. The performance issues were reduced to 80% due to AWS server.
Challenge: Implementing GPS tracking
The application demands the location access whenever a user visits the website. For the same, the application was needed to be integrated with GPS tracking.
Solution:
Having hands-on experience in location access, the Brainvire’s excellent developers implemented Google Place API into the application. The implementation was tested against many scenarios by the QA team and finally, the developers could create a function that accesses a user’s real location immediately.Result
A Complete Next Gen Local Search Directory Portal
The portal delivers all the futuristic benefits along with present trends of the local search directory
3 Times Rise In Daily Visitors
Earlier the daily users were around 500, now went to 1500+
96% Upsurge In Revenues
46% increase in subscribed businesses, 30% from the first time business owners and 20% revenues generated via ads
Trust Strengthened For Business Owners
Due to a separate module and direct communication for business owners, the trust factor increased significantlyClient Testimonials
Mr Craig Agranoff
The best thing about Brainvire is Compatibility. Whenever we have a query Brainvire is always ready (24*7) to take care and resolve our issues. We would suggest them to everybody for their Web Design and Development need. Great quality of works and brilliant employees.
Mr Clarke Verdel
Brainvire is a professional company with professional developers who understand the problems that we are facing as a company. Outsourcing my projects at Brainvire saves me valuable time because they work efficient and they unburden me from the actual time management.
Mr Matthew
We have dealt with a lot of web development firms and other tech support companies, none come close to Brainvire. We would recommend them to everyone. Great quality of work and brilliant employees.
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