Tech Stack
- HTML5
- JavaScript
- MySQL
- PHP
- WordPress
About Client
The client is into India’s leading local search directory business having a presence in multiple states. The client possesses a huge business base and that’s the reason, it’s become popular over users. The client had a website which wasn’t as per the modern requirements and was giving nightmares when users used to search for something. Because of the performance issues and for future scopes, the client approached Brainvire to develop a new web portal covering all the aspects.
About Product
The product is a full-fledged local search directory portal with an appealing feature-rich front end for information seekers and business owners and a robust-full functional backend for admin. Apart from the regular search directory features, there is a menu called ‘software’ which provides the software being sold by a client. Furthermore, the application is also equipped with ads which can be set from the backend. Moreover, admin can post latest offers and deals provided by the business owners and once posted, the offer details would start appearing on the business pages.
At the front end, the portal is equipped with a filter mechanism for a search. The portal provides a menu for the different business categories like property, food, transportation, beauty, healthcare and more. Plus, it auto-detects the user location and displays the relevant information as per the location. The user can search as per category, location, service criteria. The portal offers various subscription plans including free listing and paid listed to the business owners. Once registered, the business owners can add and manage their business details through the same portal.
At the back end, an administrator can do multiple things. An admin can manage subscription plans, CMS pages, users & business listing, and even software pages. Plus, an admin is authorized to send newsletters to the subscribers.
UI was not user-friendly and eye catchy
The previous website was not up to the mark in terms of UI. The users didn't find it engaging and appealing enough. The user engagement was quite poor before.
Brainvire’s creative designers provided various themes to the client which can go with the website concept. After user selected the theme, the developers implemented that theme in the application. Plus, the portal is developed in a complete user-friendly manner such as auto location detection, faster search results etc.
Solution
The Challenges
Result
- A Complete Next Gen Local Search Directory PorThe portal delivers all the futuristic benefits along with present trends of the local search directory
- 3 Times Rise In Daily VisitorsEarlier the daily users were around 500, now went to 1500+
- 96% Upsurge In Revenues46% increase in subscribed businesses, 30% from the first time business owners and 20% revenues generated via ads
- Trust Strengthened For Business OwnersDue to a separate module and direct communication for business owners, the trust factor increased significantly