The client is a trusted insurance service provider in the US region and running Marketing campaigns for the same, however in a manual fashion. Hence an automated solution was needed to accomplish the required push in current processes.
The client’s prime objective was to blend its business processes with automation and scale up its marketing campaigns. The Brainvire team, with its innovative working style, rolled out a CRM-based SMS and Email campaigning solution. Also, the system framework was developed in such a manner that it would automatically generate reports based on the end-customer’s responses towards the campaigns.