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An Automated Email and SMS Campaigning Solution for a Leading Insurance Provider Based in US
Tech Stack
jQuery
MailChimp
PHP 5
SugarCRM
About Client
The client is a trusted insurance service provider in the US region and running Marketing campaigns for the same, however in a manual fashion. Hence an automated solution was needed to accomplish the required push in current processes.
About Product
The client’s prime objective was to blend its business processes with automation and scale up its marketing campaigns. The Brainvire team, with its innovative working style, rolled out a CRM-based SMS and Email campaigning solution. Also, the system framework was developed in such a manner that it would automatically generate reports based on the end-customer’s responses towards the campaigns.
Option to Select Either ‘SMS’ or ‘Email’ mode, or Both
The client can get in touch with the customer either through SMS or emails, or in some cases by both the means of communication as per the requirements.
The developers set up an option wherein the client can easily select the types of campaigning systems and the system automatically generates emails and sms details in real time.
Solution
The Challenges
Result
- Setup and Use Recurring Target listClient was able to setup different target lists according to different parameters such as location, age group of targets and then repeatedly use these lists in multiple campaigns.
- Smooth CampaigningMultiple campaigns can be scheduled when needed, avoid any cross-over automatically and hence streamlining the entire process.
- Understanding Customers’ Mind-setThe generated reports gave deeper insights of customer’s response frequency on sms and emails. The powerful tracker URL system captures each time the campaign was viewed, providing the website URL clicked. Even if someone opted out the activity, it will be recorded in the CRM and further follow-up for the target can be done with new strategies.
- Boost in LeadsSuccessful campaigns will result in a database of leads that can be potential clients who can generate tremendous business in the future.
Product Screens
Client Testimonials
I would recommend Brainvire to anyone. They’re a very talented group of software engineers. They’ll tackle any challenges and take scope changes in stride. Along with their responsiveness, their team is communicative and dedicated.
Mike Luhtanen
Founder - Creative LLCPowered by Clutch
152 Reviews“They handle all their work with a personal touch, which encourages a continued long-term partnership.Their deliverable are reliable thanks to vigorous QA testing. I would recommend Brainvire to anyone. ”
