New to Instagram marketing? Well, in that case, you have stumbled upon the right place! This guide is specifically structured to inform you about all the essentials required for Instagram marketing. So, ready, get, set, go!
The following topics will be covered in this blog:
• Starting with Instagram
• What is Instagram Marketing
• How to market yourself on Instagram
• In conclusion
Starting with Instagram
Ever since its launch in the year 2010, Instagram has taken social media by storm. The loyal users of Instagram have religiously followed the app, ever since its conception as a basic photo-sharing tool, to the stunning success that it has become today. With over 22 percent of youngsters ranking this app as their favorite social media platform, today Instagram boasts of over 800 million active monthly users. And on an average, over 60 million photos are being posted each day here, and consequently, the app boasts of over 1.6 billion daily ‘likes’ by its users.
Additionally, a large number of social media influencers, with a massive fan following, use Instagram to the best of their abilities to enhance their brand name. This is a clear indication that Instagram isn’t just about sharing pictures; rather it is a hotspot for businesses too in terms of social media marketing. Instagram marketing is a different segment altogether, and you too can make the most out of it.
What is Instagram marketing
Uniquely, brands use Instagram to connect with their customers and target audience. Of late, the social media bench has gained immense popularity for being a platform that companies use to show off their work culture, recruit new candidates, showcase their achievements and new products, and connect with their customers. The one thing that took this whole Instagram marketing bit to new heights is the introduction of new Instagram stories and IGTV. Thereafter, brands worldwide have left no stone unturned to update the audience about their live events!
How to market yourself on Instagram
Despite the generous opportunities the new age platform offers, not all businesses can make the most out of it. If you, as a business owner, want to find immense success on this platform, you need to first learn to grow your followers organically. The ultimate goal here is to attract real, genuine people engaging on your page.
Starting with organic followers
To get this motion going, here are a handful of guidelines you must follow:
1. Switch to the business profile
First and foremost, it is mandatory for companies to have a business profile on Instagram rather than a regular user account. The benefits of having a business profile are mentioned as follows:
a. Your followers can instantly click on your contact button to get in touch with you.
b. Instagram’s business profile also allows you to create and publish Instagram ads without using Facebook’s advertising tools.
c. Instagram has its own set of analytics tools, called Insights, which provides information about the reach and viewership of your page.
Once you get a hang of these Instagram perks, start using them on a daily basis so that you can track the metrics and apprehend your audience better.
2. Know your target audience well
The second most important thing that you need to get in place is thorough research on your target audience. Although it may seem very obvious and simple, not many can follow this strategy.
Understanding your audience is important, because only after this will you be able to create content that specifically fulfills their requirements. By learning the likes of your viewers, you will also know the peak time to post so that your post can reach as many people as possible.
Being armed with such dynamic insights into your viewers’ interests, preferences, and behavior can lead the way to an unbeatable Instagram success story.
To know your audience better, you can either use various online tools or you can rope in the services of a good digital marketing agency.
3. Getting acquainted with your competitors
One of the most important tactics of business is knowing what the competitor is doing. Since you and your competitors share the same set of target audiences let’s conveniently assume that your competitor has done the research well about what the audience wants. You just have to follow the lead because it is entirely okay to take advantage of this.
Thus, the best way to build a strong follower base is by observing the closest competitors and targeting their audience. Plus, various online tools can assist you in understanding a particular account’s followers, following, likers, and commenters.
4. Stay active and up to date
Staying active on any of the social media handles is directly proportional to engaging your audience. Therefore, social media is all about engaging your users and not just about numbers.
When you post the right kind of content, it not only attracts more attention from your target audience but it also paves the way to have a casual conversation with them.
Posting is one of the best ways to help you gauge your audience better, particularly in terms of feedback. In short, posting regular updates on social media is a great way to ensure that your casual visitors become brand advocates and then finally turn into loyal fans.
The little things that you can do to connect with your audience are answering a user’s query on the comment or simply responding to their DMs (direct message). This will ensure you develop a deeper relationship with your customers.
Relevance of content
Content is a key factor in social media marketing. As mentioned earlier, your content (be it infographics, posts, captions, videos or anything else) is supposed to be relevant, fresh, informative, and relatable with your viewer base. And one of the best ways to connect with your audience is by reposting the user-generated content.
To grow your online community through content, you can take inspiration from another page, which curates the kind of content that attracts you.
So once the app itself starts to believe that your posts have good engagement reviews from the audience, Instagram will start promoting your content all by itself in the Top posts section of the Explore feed.
Hence, to summarize it all, you don’t just need to accumulate your followers, but you also need to establish a strong, long-lasting relationship with your audience.
5. Encouraging user-generated content
In continuation of a part of the previous point, encouraging user-generated content is a great way to establish an organic and loyal customer base on Instagram.
Popularly known as UGC in business terms, user-generated content lends that touch of genuineness to your Instagram marketing strategy. Additionally, UGC increases your chances of sales conversion, and also makes your page appear more humane and people-friendly.
Furthermore, a popular survey indicated that over 80 percent of people say that UGC plays an important role as it influences their purchasing decision. Additionally, a study also suggests that customers are twice more likely to believe that user-generated content is more believable and credible compared to content created by the business brand.
Instagram allows you to take full advantage of user-generated content. The best way to do so is by running online contests, which involves asking users to share product reviews or fetch in more influencers (with sufficient followers) as your brand ambassadors.
What to do when you are not a business?
If you don’t have any products to sell, you, as a brand, can allow users to publish various images and videos of their own. By doing so, you can benefit and grow your overall social media presence.
6. Posting product teasers
Have you ever wondered if there’s a technique to sell more products online by just posting its images? Well, using Instagram, you can just do that!
This social media platform is an excellent place to advertise your products. And if you know how to play your cards right, you can rest assured that neither will you annoy your users by bombarding them with advertisements nor will you face any chances of losing out on them.
It is essential for you to strike this balance out here because the moment users feel you are becoming too pushy, they will unfollow you in the blink of an eye. With the help of a product teaser, you can make sure none of these things happen.
Consequently, a product teaser post is a modest and plain way to talk about your product and get the audience thrilled about it, without looking like you are trying very hard to sell.
Such posts work because they aren’t too pushy and appear to be laid back. Such posts can be used to allure users with discounts and an attractive image of the product so that they are tempted to buy it. This idea is sure to work for all industry types.
When you post something about the product, you are teasing people about something they are interested in. You are not even pushing them to buy anything, and this tact is likely to pull the trigger and have the customer buy something. And if they don’t buy, at least their likes, shares, and comments will keep your account engaging.
7. Jumping onto sponsored ads
It is to no one’s surprise that Instagram ads have now become a trending reality. And the best part about this is you can efficiently control the expenditure you need to spend on Instagram ads, by adding a set budget.
With the help of the carousel feature, you can showcase either one or multiple sponsored ads on Instagram. Before sponsored ads came into the picture, only those who are following your account could see all the business updates and posts. Using this feature, you can target your audience in a whole new way.
With the advent of this feature, when we talk about brand management, brands can now promote their posts to all the accounts (non-followers too) to increase their audience viewership.
What type of content to use here?
For sponsored ads, your content should be both engaging as well as appealing to your target audience.
Another mind-blowing feature that Instagram offers is that it allows you to turn your existing business posts into ads. This way, you can keep an eye on your top post, and later on, push these posts to potential customers in the form of sponsored ads. Instagram stories, be it sponsored or not, are a great way to connect with the audience.
To increase user engagement, you can also run multiple posts to different target audiences at the same time. The different forms of sponsored ads you can post are a photo, video, dynamic ads, stories, etc.
8. Partnering up with influencers
The fastest way to reach a potential customer target is through influencers, who have already established a loyal customer base with a large fan following.
Instagrammers are readily buying services or products that appear on their feed because the influential people they follow use it. They have put their trust in this individual.
Keeping this in mind, if you partner with the right kind of Instagram influencers, rest assured that your brand will reach out to those influencers’ followers.
You can start on this quest by identifying an ideal influencer that has an audience base, which is relevant to the services or products you offer.
Apart from some short term gains and direct sales that you can make from an influencer’s campaign, you also have some good long term goals to look forward to. By building a steady relationship with the influencer, you are also building lasting brand awareness with their audience.
Instagram has undoubtedly dominated the world of social media. With millions of users and billions of likes, Instagram has become an ultimate go-to place for image sharing. Keeping all these pointers in mind, don’t forget to keep an eye out on the follower growth rate, user engagement, and the click-through rate. If all this sounds a little too much, then you can also contact a good digital marketing agency that provides all the digital marketing services that you might require.