As an appreneur, you might have always dreamt of making it to the “Editors’ Choice” of Google Play Store! But in reality, your dearest app is struggling to get even a thousand downloads.
Well, you are not alone in this never-ending battle of app v/s app.
An app fails to create a niche not because it’s bad, but because the app developer has failed to promote the better side of it. Sounds confusing? It might be…
So coming to the point, there are lots of tips and tricks out there, advising you how to design GREAT apps that will stand out. However, it all comes down to your smartness as an appreneur.
We’ll discuss three of the most important aspects of the mobile app development process that will aid in building a user base.
- START LOW, AIM HIGH
- APP STORE OPTIMISATION
- PROMOTE, AND PROMOTE!
Start Low, Aim High
This might sound a bit philosophical but it is the natural tendency of today’s youth to desire instant success. But, building an app is not as easy as it seems to be.
Starting on a local scale will help you gauge your app’s shortcomings and improvise on them. And by local, it can mean even your family or close relatives. Family might appreciate or criticize you in a frank manner, which is a blessing in disguise.
Also, getting involved locally means you could actively promote your app and have face-to-face interactions with potential users.
App Store Optimisation
App Store Optimisation, or ASO as it’s known, should be worked upon well; it should be a continuous process. It is equivalent to the role of SEO in digital marketing.
Not all apps end in downloads! This is where ASO comes into the picture. It helps to boost the app’s discoverability as well as the app store rankings. And, it is really a good bet if you are low on budget.
Promote, and Promote!
Your app might be based on a novel, killing the idea and has been designed by top mobile app developers. But, if you can’t show the better side of it to the audience, who will ever know? It will be listed in the last entries of the app store, doing no good.
Marketing campaigns should be chosen wisely, as per your needs and budget. We’ll talk about two of them – burst campaign and slow buying. Each has its pros and cons.
Burst campaign gives you instant fame, brings down the Cost per Install (CPI) but is heavy on the pockets, and doesn’t guarantee the quality of users.
On the other hand, slow buying will eat more of your time but ensures a better, dedicated user base. It is an economical option, but is not suited for newbies.
Be CONSISTENT and You will…
Yes, you heard it right. People have the notion that building a high-end app and listing it on the app store will fetch you a million downloads, and make you super rich!
But, consistency is key to build an enduring user base for your app and succeed in the real sense. So, good luck and keep going!