App Store Optimization (ASO) is important for the success of your Mobile app 4129 Views Aug 29, 2014
With Android application development you can build phenomenal apps. Same goes for other mobile platforms. But what good is an app if it gets lost in the existing maze of applications that already exist in the app store. Fighting all that competition is a tough task! But some amount of optimization will definitely help you target the right audience for your application and increase initial downloads and the overall popularity. Here are a few tips you can use for App Store Optimization: Optimize the in store app This includes tweaking some elements of the application in the app store. Here are the most common elements that you can optimize for you application:
- Title: Keep the title short and catchy. Ensure that you include your strongest keyword as well as brand name. If both are not possible, use the most relevant phrase that aptly describes the app.
- Description: Highly relevant and to the point descriptions that are short and quick to read work best with app stores. Users are browsing with a very short span of attention and the quicker you make it for them, the more your app gets downloaded. If you cannot catch a user’s attention within the first few lines, you are in for trouble. Use your strongest keywords here.
- Icons/Logos: Eye catching logos are what will help you make the first impression. Use colours that are known to catch the eye. Also use creative yet simple typography.
- Category: Use an appropriate category for your application. Make sure that you add a few relevant categories. This will make the app more and more discoverable.
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