App Store Optimization (ASO) is important for the success of your Mobile app

With Android application development you can build phenomenal apps. Same goes for other mobile platforms. But what good is an app if it gets lost in the existing maze of applications that already exist in the app store. Fighting all that competition is a tough task! But some amount of optimization will definitely help you target the right audience for your application and increase initial downloads and the overall popularity.

Here are a few tips you can use for App Store Optimization:

Optimize the in store app

This includes tweaking some elements of the application in the app store. Here are the most common elements that you can optimize for you application:

• Title: Keep the title short and catchy. Ensure that you include your strongest keyword as well as brand name. If both are not possible, use the most relevant phrase that aptly describes the app.
• Description: Highly relevant and to the point descriptions that are short and quick to read work best with app stores. Users are browsing with a very short span of attention and the quicker you make it for them, the more your app gets downloaded. If you cannot catch a user’s attention within the first few lines, you are in for trouble. Use your strongest keywords here.
• Icons/Logos: Eye catching logos are what will help you make the first impression. Use colours that are known to catch the eye. Also use creative yet simple typography.
• Category: Use an appropriate category for your application. Make sure that you add a few relevant categories. This will make the app more and more discoverable.

Use your desktop website effectively

This means that do not isolate the desktop website and your mobile application. Ensure that your desktop website includes the keywords for your app. The second important point to be remembered here is to ensure that you have a call to action on your desktop website that directs customers to your mobile app. In this way you can drive the right kind of traffic to your website.

Provide apple and appropriate – updated screenshots of the app

Provide users the first look of your app. This means that the screenshots that you provide should creat the right first impression of your app. Users will generally skim through the description take a look at the screenshots and then go ahead and click on download.

Allow users to rate your app

Well, this is important. The star rating of your app greatly decides it’s ranking in the app store. Provoke users and prompt them to rate your app.

A few simple steps could make a difference to the overall performance of your app in the app store. Be it Android, iPhone, Windows or any other!