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A Power-Packed SEO Strategy For A Power Tool Company

A Power-Packed SEO Strategy For A Power Tool Company

Tech Stack

  • Google Analytics
    Google Analytics
  • Google Search Console
    Google Search Console
  • Google Webmaster
    Google Webmaster
  • SEO
    SEO
  • SpyFu
    SpyFu

About Client

The client is a leading and reputed power tool organization who has been a part of the tools industry for several years. They offer a wide variety of tools such as power tools, hand tools, woodworking machinery, and power tool accessories. The client vouched for Brainvire’s expertise to improve web traffic with the right marketing strategy.

About Product

The client approached Brainvire’s digital team to design an effective SEO strategy that can help reach the right audience. The team worked on page optimization, fixed technical SEO issues, generated traffic from the right target audience, and successfully improved the rank of the targeted keywords in the SERPs. This helped increase website traffic and eventually revenue.

Product Banner
before

The Challenges

before-ring
High Competition:

The tools’ industry is highly competitive and the client wanted to ensure that they are at the top in SERPs.

High Competition:
Brainvire’s team carried out an SEO audit that helped to determine flaws and rectify them as per the latest SEO trends. The team fixed all technical SEO issues and implemented advanced features like structure data markup etc.

Solution

The Challenges

High Competition:
The tools’ industry is highly competitive and the client wanted to ensure that they are at the top in SERPs.

Brainvire’s team carried out an SEO audit that helped to determine flaws and rectify them as per the latest SEO trends. The team fixed all technical SEO issues and implemented advanced features like structure data markup etc.

High Competition:

Result

  • Improve ROI

    The client desired for an improved ROI through online sales. With increased organic traffic and sales, the team successfully improved ROI.

  • Increased Organic traffic

    After implementing on-page SEO and quality link building strategy. Brainvire’s team successfully ranked most of the targeted keywords in SERPS. And, this helped to generate quality organic traffic on the website. Within 3 months, the client was satisfied with the much-desired organic traffic of the website.

  • Increased revenue

    With increased organic traffic and top sales generating keywords ranking on the SERPs, the client witnessed an increase in sales within 2 months. Increase in quality traffic has a direct impact on the revenue. Increase in website traffic accelerated sales and eventually helped the client to generate more revenue.

  • Decrease Bounce Rate

    A well SEO optimized website and appropriate keyword targeting generated traffic from relevant audiences. Traffic from the people who are interested in our products and this helped to decrease bounce rate.

Client Testimonials

Erik Savelle
Their design team is top-notch and ahead of the curve; they understand the customer behaviour. Crafted amazing digital solution which helped to convert the vision, and achieve what we were looking to. Kudos to the team.
Erik Savelle
Manager - Tools Plus
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