About

The client is a leading and reputed power tool organization who has been a part of the tools industry for several years. They offer a wide variety of tools such as power tools, hand tools, woodworking machinery, and power tool accessories. The client vouched for Brainvire’s expertise to improve web traffic with the right marketing strategy.

Project Highlights

The client approached Brainvire’s digital team to design an effective SEO strategy that can help reach the right audience. The team worked on page optimization, fixed technical SEO issues, generated traffic from the right target audience, and successfully improved the rank of the targeted keywords in the SERPs. This helped increase website traffic and eventually revenue.

The Challenges

  • High Competition:
    The tools’ industry is highly competitive and the client wanted to ensure that they are at the top in SERPs.
  • Keyword Brainstorming
    Carry out in-depth keyword research and identify the right keywords that have potential to generate sales.
  • Increase Organic Traffic
    The client wanted to increase traffic from search engines.
  • Optimize Pages
    Multiple category and product pages of the client’s website required optimization.

Tech Stack

  • Tech stack related technology logos

    Google Analytics

  • Tech stack related technology logos

    Google Webmaster

  • Tech stack related technology logos

    SpyFu

  • Tech stack related technology logos

    Google Search Console

  • Tech stack related technology logos

    SEO

Result

  • Improve ROI

    The client desired for an improved ROI through online sales. With increased organic traffic and sales, the team successfully improved ROI.
  • Increased Organic traffic

    After implementing on-page SEO and quality link building strategy. Brainvire’s team successfully ranked most of the targeted keywords in SERPS. And, this helped to generate quality organic traffic on the website. Within 3 months, the client was satisfied with the much-desired organic traffic of the website.
  • Increased revenue

    With increased organic traffic and top sales generating keywords ranking on the SERPs, the client witnessed an increase in sales within 2 months. Increase in quality traffic has a direct impact on the revenue. Increase in website traffic accelerated sales and eventually helped the client to generate more revenue.
  • Decrease Bounce Rate

    A well SEO optimized website and appropriate keyword targeting generated traffic from relevant audiences. Traffic from the people who are interested in our products and this helped to decrease bounce rate.

Client Review

Eric Savelle

Eric Savelle

Manager - Tools Plus

Their design team is top-notch and ahead of the curve; they understand the customer behaviour. Crafted amazing digital solution which helped to convert the vision, and achieve what we were looking to. Kudos to the team.

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