Tech Stack
- Google Analytics
- Google Search Console
- Google Webmaster
- SEO
- SpyFu
About Client
With a presence in over 65 countries, over 400 clients, and domain authority in over 20 industries, the client, a leading manufacturer of liquid handling equipment is a well-known name in the engineering industry, with a strong base of over 150 distributors, seven design awards, and three patented products.
About Product
After deeply studying the client requirement for digital marketing, the digital strategist team concluded that the client will benefit from organic SEO strategies, on page SEO implementation and some targeted Google Ads. Finally, services offered were organic SEO (through link building, and guest blogging), Google Ads setup and On page Optimization of their website.
Technical OnPage
One of the major challenges was to make sure all the technicalities of the website are preserved while performing on-page SEO
We reviewed the entire websites and made changes as per the Google Algorithm to make the website SEO friendly. As On-page is a prominent factor in the complete SEO process.
Solution
The Challenges
Result
- Improved Organic TrafficWith targeted link building and optimization, we were able to achieve over 23% growth in organic traffic through search engines.
- Google Ads Revenue IncreasedOnce we finalized the keywords and set up Google Ads for targeting the sales, we were able to achieve an exponential increase in Google Ads traffic.
- Improved Brand ImageWith better On-Page optimization, visitors landed on the correct pages, and information they were looking for was easily available.
- Better Search Engine ResultsWith the quality improvement in meta and description part, the organic search visitors will have a clear idea about the information they will find on the page.